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  Director - Publicity
Employer: Upgrade Membership Job Posted: 12/3/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD  

Job Description:

Requisition ID 25154

Position Summary

The Director, Publicity is responsible for developing and implementing program publicity campaigns for new and returning TLC series and specials. The Director should have solid interpersonal and relationship building skills as he/she will collaborate closely with the Vice President, Publicity and the entire Publicity/Communications team, network executives including executive producers, development, programming, marketing, multiplatform & international departments. The position will also work closely with network talent, outside producers, agents, managers and publicists. The position could be either NY or LA based.


1. Plan, manage and execute multiple communications and program publicity campaigns, including development of press strategy
2. Work in lockstep with other departments including production, marketing, multiplatform, talent management, etc., in the creation and execution of national and regional brand publicity initiatives
3. Collaborate with internal and external producers and talent to ideate around topics/programming arcs for development of background materials
4. Develop close working relationships with members of the press and manage the flow of information to media including television critics, editors, writers, national/regional broadcast bookers and digital outlets
5. Pitch, secure and facilitate media opportunities and field incoming press requests
6. Brief talent and/or executives for press interviews; coordinate media training sessions with talent on regular basis
7. Manage and collaborate with outside PR agencies, consultants, personal publicists, talent managers & assistants
8. Help organize presentations, press events, screenings, media tours, media training sessions
9. Stay abreast of developments within the industry
10. Pursue evergreen press opportunities for franchise talent


9 years of hands-on publicity experience with increasing levels of responsibility for campaign and people management
Established ability to work under pressure, manage multiple projects simultaneously and excel at time management/prioritization
Excellent interpersonal skills with the ability to handle situations and various personalities diplomatically
Strong verbal and written communication skills
Crisis communications a plus
Ability to think creatively and generate new ideas
Demonstrated understanding of digital and social media execution and implementation
Must be a strategic thinker and a strong team player who can work autonomously
Must demonstrate an ability to cultivate and nurture relationships with members of the media
A broad knowledge of the television industry is a plus, preferably with previous program publicity or entertainment experience
Proficiency in Microsoft Office (Outlook, Word, Excel) is required.
Must have the legal right to work in the US



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