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Digital Audience Specialist


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Welcome to WorkInEntertainment.com!   Here's the job that interests you:

  Digital Audience Specialist
 
Employer: Upgrade Membership Job Posted: 11/29/2019
Location: Midwest Region Job Status: Full Time
Experience Level: TBD  
 
 

Job Description:

Curate and present digital-first content so that it appeals to an increasingly mobile and social audience

Identify and implement compelling ways to feature content on mobile site and app, with a focus on the relationship between social and mobile
Work with Content teams to ensure immediate social media and mobile presence (SMS, push alerts, apps) during breaking news and severe weather, assisting as necessary
Identify mobile-first events and content that are prime opportunities to engage audiences via mobile devices
Demonstrate ability to generate digital graphics and work in video editing
Ability to work in a high-urgency environment that sometimes can become noisy and chaotic
Employ news judgment to select brand-appropriate content for all CMGO platforms
Review and analyze metrics to inform daily content and strategy decisions
Optimize all content (stories, video, photos, live streams, etc.) for maximum search engine reach and social media referrals
Generate ideas and create content (news bursts, biogs, polls, photo galleries, video, quizzes, etc.) to grow visits across all platforms
Write clear and compelling headlines, teases, news bursts and social media posts
Effectively and regularly communicate and collaborate with colleagues, managers and other stakeholders across department
Demonstrate ability to be flexible and work in high-energy fast-paced environment
Proactively solve problems and help others find solutions when needed
Stay current on digital audience, technology and advertising trends to help drive business development
Utilize strong presentation skills (PowerPoint, Word, etc.) - must be able to present in
front of groups when needed
Handle other assignments as needed, showing flexibility and adaptability

Qualifications:

Bachelor's degree in relevant discipline or equivalent experience
Minimum 1 year of social media experience with proven track record
Excellent communication and presentation skills, both verbal and written
Ability to support a 24/7 operation - including nights, overnights and weekends


 

 



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