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Coordinator, Content Partnerships-Development (ENT

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  Coordinator, Content Partnerships-Development (ENT
Employer: Upgrade Membership Job Posted: 8/1/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD  

Job Description:

Turner, a WarnerMedia company and a leading media conglomerate, creates & programs world-class content in the news, entertainment and sports verticals. Turner content reaches hundreds of millions of consumers globally and in the US via TV and digital distribution. Turner's consumer-facing brands include CNN, CNNMoney, Bleacher Report, tbs, TNT, Cartoon Network, along with deep relationships with sports leagues such as the NBA, MLB, and NCAA March Madness.

Job Description

• Manage and track promotional inventory and partnerships across Warner Media’s Entertainment networks (TNT, TBS, TruTV, Adult Swim, Cartoon Network) in SHOPs (an internal management system); assist in maintenance of partnership packaging across linear, digital and OTT platforms
• Assist in developing internal/external, mobile-first, sales communications like: email blasts, interactive one sheets, website updates, etc.
• Develop compelling one sheets and packages for turnkey/transactional requests (including dayparts, frequency of promotional assets, programming overview)
• Aid team in design and development of content partnerships and experiences across the WarnerMedia Entertainment digital portfolio
• Support Content Partnership teams on Account Executive/Client requests and/or activations throughout the Upfront, Calendar and Scatter markets
• Contribute to the development of compelling, custom content partnership opportunities (PowerPoint decks, videos, social posts, digital media kit components)
• Identify unique insights using data tools and syndicated research (e.g. Turner’s Launchpad, Audience Now, etc.) to create compelling stories on WHY a partnership supports a client’s goals
• Review of digital and linear media plans, to ensure that media is properly booked against sponsorships and partnerships
• Track year-over-year promotional inventory against media spends to support future account partnership strategies
• Distribute support materials for sales including: programming reels, show/promotion templates, network updates and cross-platform creative assets (linear, digital and social)
• Develop thorough overviews/analysis of current and target accounts – outlining brand presence/messaging/content campaigns across platforms
• Foster an understanding of the sales/development/execution process and teams to assist in the development and activation of cross-platform projects within the Entertainment group and the broader Ignite Team
• Maintain, update and issue departmental trackers and documents, including: weekly team status grids, ongoing promotional requests forms, quarterly original series trackers, monthly executive summaries, annual department assessments, etc.
• Administer a large library of promotional assets (images, videos, audience insights/information, etc.)
• Create relationships across the Warner Media portfolio to understand company-wide capabilities (Ignite Studios, Sports, Bleacher Report, News, etc.)


• 1-2 years of media experience (agency or publishing) with a strong focus on digital and social
• Exceptionally organized and detail-oriented team player with ability to successfully multitask and meet demanding deadlines
• High proficiency with Microsoft Office applications especially Excel, PowerPoint, Word; Adobe Illustrator, Photoshop and design abilities a major plus
• A sound knowledge of the latest digital and social media trends and a deep understanding of the advertising/marketing landscape, media planning and social media best practices
• Professional maturity, integrity and discretion while handling confidential documents and internal information
• A true team player ready to approach a challenging marketplace and evolving work environment with enthusiasm, empathy, determination and a ‘can do’ attitude
• The initiative to anticipate team needs and bring solutions to streamline workflow and enhance client opportunities
• Excellent oral, written, interpersonal communication skills
• Demonstrated ability to develop creative solutions to complex problems
• Passionate and interested in expanding understanding of the evolution of content across legacy and emerging media platforms
• Bachelor’s degree or equivalent; major in marketing/advertising/ communications a plus

The Perks

• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands



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