Western Mass News, a station owned and operated by the Meredith Corporation, is looking for a Vacation Relief Promotions Producer. This is a temporary position from August 01, 2019 though approximately November 15, 2019.
I. Job Summary | Major goals and objectives.
The Promotion Producer handles topicals, image promos and a wide variety of marketing initiatives on all platforms TV, web, mobile, and social. This individual must have a strong grasp of both content and emotional marketing. The role requires writing, editing, overseeing production, log fill, media placement, as well as collaboration with sales, digital and news teams. Must be proficient in video editing, promotional script writing, and videography with extensive experience in Avid, Adobe Premiere/Photoshop/After Effects as well as managing content on popular social media platforms. Should have experience in a fast-paced, daily-deadline marketing environment, with news promotion experience strongly preferred. Must be willing to work long or unusual hours as broadcast needs require.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
70%: Produces, writes, shoots, edits and logs topical, image, TSR promos and PSAs
10%: Develops and executes marketing plans for contests and other platforms
10%: Participates in station marketing efforts, including special events and initiatives
10%: Other special projects as assigned by management
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
College degree or related work experience required.
Experience in broadcast promotion environment, with experience in daily news operation strongly preferred.
Specific Knowledge, Skills and Abilities:
Strong writing skills.
Strong editing skills.
Strong videography skills.
Animation/graphic design skills.
Understanding of multimedia production fundamentals.
Understanding of basic marketing principles and campaign creation/execution.
Understanding of broadcast operations, including production techniques
Extremely strong organizational skills.
Strong interpersonal collaboration and communication skills.
Ability to produce and manage social media content
% Travel Required (Approximate): 5