THE DIVISON’S STORY
Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of “art and science.” We spend much of our time looking back at performance — and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.
THE ROLE: Mgr/Sr. Mgr., Portfolio Analytics
The Portfolio Analytics team is responsible for three primary areas:
Assessing global A+E portfolio performance Supporting A+E content sales to drive revenue Performing external analyses and forecasts
A Vice President leads the team of three, which includes a Director and Analyst.
• Assess global A+E portfolio performance
o Content mix and consumption
Run ideal content mix models that consider ROI, brand, and ratings taking into consideration cost of content, revenue generated by the content and impact on brand equity. Calculate and track ROI of content globally
Collect and normalize global video consumption of A+E content to determine holistic audiences
o Competitive ecosystem
Track A+E’s share of the audience, position in the marketplace vs competitive set (e.g., number of top 10 shows in all of cable, in all of television, etc.)
Synthesize the impact on A+E’s traditional C3 delivery from A+E content distribution across all platforms (broadcast and cable syndication, SVOD, AVOD)
Capture and forecast A+E corporate viewership and brand stories with best competitive context across A+E for corporate PR and finance teams
• Support the A+E content sales process
o Determine demand for content among new distributors (e.g., Pluto)
o Support the sales pitch process and collateral
o Test content with potential buyers (e.g., Hulu)
• Perform external analyses and support forecasting
o Forecast and contextualize industry trends such as overall media consumption across platforms, cable subscription trends, and technology and their impact on A+E core business
How people are spending their time
Genre trends that are impacting the business
Average consumption by minute among OTT competitors (e.g., Netflix)
Impact of non-traditional distributors on the industry
Develop proactive off-net syndication strategy
Help identify potential revenue streams from DTC products and services
o Thought leadership
Write and present white papers and positions regarding industry trends
MORE ABOUT WHAT YOU’LL DO:
• Build strategic partnerships with research and business colleagues (finance, PR, revenue management, international, etc.)
Navigate multiple data sources, including Nielsen, Inscape, set-top-box data, etc.
WHAT YOU’LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand—and take advantage of—complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular.
Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you’ll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY [+BEHAVIORS] (what you need to have)
o Sophisticated use of audience data (e.g., Nielsen, comScore, Adobe Analytics, MRI), business data (Kagan, Moffett-Nathanson, SEC reports), primary research
o Experience with smart TV/set-top-box data sources
o Proficient analysis of content across linear, digital and SVOD/AVOD platforms
o Strategic thinker with strong presentation skills
o Strong leadership and team-building capabilities
o Excellent written and verbal skills
o Curious and self-motivated work style
o Strong work ethic and detail-oriented
o Passionate about the business
• Education and experience
o College BA/BS degree (master’s degree preferred)
o 3-5 years of progressive experience in programming/revenue research with significant business acumen (preferably 2+ years in cable/syndication)
THAT SOMETHING EXTRA:
If you’ve read this far, you’re likely a great fit for us…and maybe you’re fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we’d love to hear about it in your cover letter.