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Senior Vice President Programming

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  Senior Vice President Programming
Employer: Upgrade Membership Job Posted: 8/28/2019
Location: West Region Job Status: Full Time
Experience Level: TBD  

Job Description:

The Senior Vice President of Programming position is a leadership role with responsibilities for leading and managing all functions for successful operations of radio stations in a market. This position requires a person with courage and a proven record of building and motivating high performing teams. The successful candidate will possess abilities to build and achieve ratings excellence and assist the sales department in revenue generation by utilizing iHeartMedia’s multiple platforms.


• Protect the licenses of the radio stations by understanding and implementing all FCC broadcast rules and regulations.
• Work directly with Engineering and Information Technology Department to ensure technical compliance of all operations of radio stations.
• Manage and lead a programming team that meets or exceeds on-air and on-line goals by creating and implementing listener experiences using iHeartMedia’s multiple content delivery platforms: on-air, on-line, on-site and through mobile devices .
• Hire, train, coach and develop an innovative programming, on-air and on-line staff.
• Provide operational counsel to stations with emphasis on productivity, cost, technology and production capabilities.
• Maintain a hands on approach in the areas of content strategy, talent management and promotion execution.
• Analyze ratings on a regular basis to reinforce or alternate strategy.
• Conduct regular staff meetings, both full and individual, to inform of directions and procedures of Company.
• Maintain current knowledge of trends in research, music and imaging.
• Understand and monitor market conditions in order to be proactive in strategy.
• Assist in creation and execution of all external marketing plans.
• Ensure commitment to community service through involvement in Local Advisory Board, partnerships with key sectors in the community and airing of Public Service Announcements.
• Communicate with Market President and Market Controller to adhere to budgeted operational costs .
• Work with Senior Vice President of Sales (and/or Integrated Media Sales Manager and IM support staff) to ensure sales team is delivering integrated media solutions for advertisers.
• Partner with Revenue Manager to develop strategy that optimizes inventory mix to create a positive listening experience.
• Develop and maintain an atmosphere for a high performing team . Create an environment that encourages problem solving, fosters creativity, rewards performance and instills accountability.
• Cultivate an atmosphere that embraces change in a positive manner.


• Experience in brand marketing and sales.
• Extensive knowledge of current FCC broadcast rules and regulations.
• Knowledge of federal, state and local contesting rules and regulations.
• Experience using research tools to analyze listener ratings data .
• Knowledge of Nielson PPM and/or Diary data analysis.
• Working knowledge of Nexgen software.
• Knowledge and appreciation for diverse music formats.
• Have an excellent on-air performance for programming and production.
• Three (3) years of experience in managing and directing a programming team.
• Have sound judgment and quality decision making skills.
• Ability to multi-task in a deadline-oriented business.
• Be highly organized, and comfortable delegating responsibility.
• Flexible, creative, and innovative in using technology to deepen listener relationships.
• A proven record for motivating programming teams as well as sales and marketing teams.
• Ability to think both tactically and strategically.
• Ability to work independently and collaboratively with others.
• Possess superior communications and interpersonal skills, both written and oral.
• Entrepreneurial and assertive in meeting goals.
• Proficient in setting expectations with others while managing performance.
• Capability to provide honest coaching and adjust communications style based on audience needs.
• Capacity for influencing others to inspire innovation with a customer centric focus.



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