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Regional TV Account Executive

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  Regional TV Account Executive
Employer: Upgrade Membership Job Posted: 7/6/2019
Location: South Region Job Status: Full Time
Experience Level: TBD  

Job Description:

Central Coast ABC-TV, sister station to KSBW-TV, owned by Hearst Television, serving the Monterey-Salinas-Santa Cruz area, is seeking a Regional Account Executive who will work with advertising agencies outside of our market as well as consult with local business owners/managers. The ideal candidate will have a high level of energy and enthusiasm plus strong communication skills.

Job Responsibilities include but are not limited to:

• Creating television and digital media marketing proposals for advertising agencies located outside of the Monterey-Salinas-Santa Cruz.
• Negotiating win-win sales solutions.
• Developing revenue across multiple platforms - television and digital.
• Building new client relationships.
• Must have the ability to work independently and achieve sales goals.


• Minimum of two years’ media sales experience preferred.
• Excellent communication skills via phone, e-mail, and in-person.
• Possess strong analytical and presentation skills.
• Results-driven, self-motivated and accountability in a goal-structured environment.
• Ability to multi-task within a fast-paced environment.
• Computer experience and proficiency in Microsoft Office products.
• Knowledge of Wide Orbit, Marshall Marketing, Kantar and Matrix is a plus.
• Digital media knowledge is a plus (such as IAB standards, audience targeting, OTT advertising, video streaming, 1st/3rd party data, etc.)
• Knowledge of and/or aptitude for traditional and digital media calculations (i.e. percentages, shares, CPPs, CPMs, inventory management, etc.)


• High School diploma/GED required.
• College degree preferred.

Other Qualifications:

• Must have valid driver’s license and reliable automobile as use of personal vehicle for sales calls is necessary.
• Motor Vehicle Record check required.



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