WRAL-TV and FOX50, part of Raleigh-based Capitol Broadcasting Company, is looking for a dynamic addition to our sales team. Capitol Broadcasting has been an industry leader and innovator in broadcasting and media for over 80 years! The candidate should have an in-depth knowledge of basic marketing concepts as well as familiarity with advertising on electronic media including the internet, and generate revenue for the station.
Prospect new accounts and meet with prospects to discover their needs.
Collaborate on solutions that create results for the advertiser.
Establishing credibility with local business and agencies as a digital advertising expert.
Regularly meeting with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals.
Staying current on industry trends and best practices.
Two years of experience in outside sales.
Bachelor’s Degree preferred – or equivalent work experience.
Proven track record of achieving monthly, quarterly and annual sales goals.
Outstanding verbal and written communication, organizational and negotiation skills.
Advanced capability with MS PowerPoint, MS Word, Excel, and experience with CRM software required.
Knowledge of Nielsen ratings, Scarborough, Wide Orbit and web analytics is a plus.