I. Job Summary | Major goals and objectives.
The Local Sales Manager leads a team of account executives responsible for achieving station revenue goals. This position trains account executives, manages and motivates sales staff and negotiates buys to help maximize revenue. The Local Sales Manager oversees new business development for designated team and develops/executes marketing and internet campaigns for sales staff to ensure revenue goals are met. This position utilizes all sales platforms including broadcast television, digital media and print.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
25% Leads a team of local Account Executives that identify and prospect business development opportunities (both with new advertisers and existing accounts). Sets appointments with key decision makers and conducts marketing needs analysis. Develops and presents custom marketing integration solutions for prospective clients. Oversees fulfillment of all aspects of multimedia campaigns for clients. Cultivates, evaluates and negotiates strategic marketing partnership agreements that grow revenue. Maintains and builds relationships with key decision makers at agencies and clients.
20% Provides daily management and supervision for a team of approximately 5-6 employees. Recruits, trains, challenges and motivates employees. Provides training and development for existing employees. Administers corrective action (as needed). Manages performance to ensure short-term and long-term business objectives are achieved including rewards and recognition to enhance engagement.
20% Plans, creates and manages systems contributing to a comprehensive and aggressive track for revenue growth.
15% Provides input into station's strategic planning, marketing and sales budgets as requested.
10% Works with sales management team and General Manager to create and implement long term revenue- generating strategic opportunities.
10% Meets regularly with the Digital Sales Manager as a partner to explore NTR revenue streams that incorporate all platforms
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelors degree in Business, Marketing or related field, or equivalent training and/or experience.
Five plus years of successful experience in Broadcast, Cable, Digital Sales Management. Combination preferred.
Specific Knowledge, Skills and Abilities:
Strong teamwork skills, work ethic, and ability to set priorities and adapt positively to a constantly changing environment.
Ability to effectively communicate and build sustainable business relationships with internal and external stakeholders on all levels staff, peers, clients and viewers and consumers of our TV and Digital products.
Excellent written and verbal presentation skills
Strong command of sales tools and resources and an entrepreneurial approach to revenue generation.
Success with consultative sales approaches to new, non-traditional and core business development.
Strong negotiation and time management skills.
Ability to remain abreast of competitors and industry trends.
Knowledge of Wide Orbit, Excel, Word, PowerPoint, Matrix, Kantar, Rhiza and other NSI products.
Google analytics and/or IAB certified preferred.
% Travel Required (Approximate): 10%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.