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  EP – Digital Strategy & Innovation
Employer: Upgrade Membership Job Posted: 7/9/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD  

Job Description:

Job ID 623429BR

Executive Producer Digital Innovation & Strategy - In collaboration with all content, news and marketing teams, you will help lead our best-in-class journalists and storytellers with experimentation both on- and off-platform. You will be at the center of ABC7NY’s future success, with a full understanding of our multiplatform audience, driving video storytelling innovation. You will work to provide strategic guidance and actionable insights to serve all our digital audiences.

This position is expected to lead our efforts at digital content creation, distribution and engagement across all dayparts. The ability to lead and work collaboratively with talent, reporters, producers, marketers, photographers and managers on short and long-range projects is critical.

Primary duties:

• Innovate our content: You will be our leader in creating an incubator for experimentation and setting priorities for making distinctive original content that drives engagement in all ABC7NY platforms.
• Measure, learn and adapt: establish and maintain a process and workflow that fosters an environment of learning from data as we continue to develop innovative video content for all platforms. This will include creating experiments, analyzing results, and advising content creation/marketing across a variety of customer-facing channels and touchpoints.
• Identify community and influencer trends with an eye toward creating content that will both engage individually and work at scale.

Basic Qualifications:

• Proven digital success. You know what content to create and how to interpret the data to do more of what is resonating with the audience and less of what’s not.
• Excellent leadership and communication skills that foster collaboration and innovation
• Ability to recognize, create and communicate priorities and strategies as well as market opportunities and challenges to drive growth and performance improvement
• Strong written, verbal and presentation skills.



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