Major goals and objectives.
The Director of Creative Services; reporting to the Vice President and General Manager, leads and manages this high-rated stationís marketing programs - and develops; maintains and is responsible for all touch points of the stationís branding efforts. This includes the core brand of its award-winning news content center as well as all other programming Ė both locally produced; syndicated acquisitions and the program partnerships with NBC. This position collaborates with and supports all station department managers to achieve stated business goals.
This position also initiates and supervises unique creative messaging on all platforms to further audience growth directly related to quality revenue streams. There will be an ongoing level of communication with marketing staff and other station departments to secure the maintenance of the stationís brands; including all of their design and graphic components.
Recruiting and championing high level creative staff and aggressively leading them through the development and execution of these marketing programs is absolutely essential to this position in this, the 29th ranked market.
Job Functions include: Accountabilities, Actions and Expected Measurable Results. Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of stationís news brand. Manage a solid commercial production structure that enables sales to use production a tool for driving new revenue, while at the same time not becoming a free production house for clients.Market all station social media initiatives, working closely with the news /digital team to identify daily opportunities to reach the target audience.Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation.Make sure all contests are properly vetted and meet Meredith and legal standards. Collaborates with all the department heads on station and branding matters.
Minimum Qualifications and Job Requirements
BA or BS in Advertising, Marketing, or Broadcasting preferred. HS Degree required.
Experience: Six yrs experience in advertising, marketing or promotion, with a minimum of four in the television industry.
Specific Knowledge, Skills and Abilities:
Advertising, marketing, promotion, broadcast production, budgeting, personnel management, and general broadcast station operations knowledge necessary. Strong Leadership skills. Good communication and organizational skills. Knowledge of and experience in social media marketing and promotion. Strong knowledge of broadcast news promotion. Ability to execute media plans and events. Creative skills including graphic design, editing, etcÖ helpful.