CLIENT STRATEGY MANAGER'S PURPOSE:
The Client Strategy Manager is responsible for the management of integrated marketing solutions, media planning, research, analysis, ad concepts, creative solutions and strategy based on market, specific industry and core customer information for specified clients; taking the gathered information in combination with audience based selling principles and applying it to recommendations for such clients in the form of data, ad design, creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results. Work together with advertising sales key account executives to build integrated marketing client solutions proposals to achieve annual segment and incremental revenue targets. Together with key account executives manage pipeline development performing necessary research, needs analysis within specific industries and compiling core customer information for specified key account segments.
ESSENTIAL JOB FUNCTIONS INCLUDE:
Work in tandem with key account executives building a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market.
Collaborate with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertisers needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns.
Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of local market and Gannett suite of products. Fully understand audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy. Prepare and lead client presentations and/or proposals to include research and analysis data as needed.
Develop sales development training programs as well as research-based data to advertising sales team.
Work closely with Insights & Analytics team to utilize local and national research tools and programs to compile and analyze data
Build presentations and present information, research, ad concepts or other elements to clients
Possess a solid understanding of digital media and how advertisers can utilize it to drive results for their businesses
Develop and grow relationships with key assigned advertising clients
Produce creative briefs and work with creative teams on message development
REQUIRED SKILLS + ABILITIES
Strategic capabilities, technical marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
Organizational and project management skills
Solid background in market research and application
Ability to pull and analyze research and develop effective marketing presentations
Proficient with Microsoft Office, superior PowerPoint (or similar) presentation skills
Must be organized and have exceptional verbal and written communication skills
Strategic Marketing Professional with superior relationship management skills, strong project management, and well-developed problem-solving skills
Previous advertising agency experience prefered
Requisition Number 31974