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Director of Integrated Marketing


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Welcome to WorkInEntertainment.com!   Here's the job that interests you:

  Director of Integrated Marketing
 
Employer: Upgrade Membership Job Posted: 5/4/2014
Location: Northeast Region Job Status: Full Time
Experience Level: Entry-Level  
 
 

Job Description:

Reporting to the Senior Vice President of Local and Studios, the Director of Integrated Marketing is responsible for leading Integrated Marketing initiatives for Interactive One Local, which operates the websites and other digital platforms for Radio One’s radio division. This role will oversee the development and execution of all digital pre-sales and post-sales responsibilities across 15 local Radio One markets and for Radio One’s national sales team. The candidate will be capable of adapting to the changing trends and needs of advertisers in digital media technologies, emerging media platforms and radio for promotions and advertising. The Director of Integrated Marketing must be a strong leader with a diverse marketing and business development background and possess excellent communication and project management skills.

RESPONSIBILITIES

Strategic:


• Develop and lead a clear, well understood vision, go-to-market strategy and digital sales positioning for local and regional digital sales
• Develop marketing materials communicating the vision including category decks and case studies to help drive incremental sales revenue
• Continually improve and refine digital sales products and offerings in the local digital online, mobile, and social space
• Develop the framework and process to manage the execution and implementation of sales campaigns
• Implement on-the-ground digital training programs with integrated sellers

Operational Day-to-day:

• Respond to RFPs
• Develop and execute integrated marketing campaigns
• Ideation
• Ensure the execution of the digital sales campaigns and develop recap reports and case studies 

• Manage and develop a robust marketing portal to enable the sales process
• Develop standard reports and metrics that are valuable to the marketing and sales
teams
• Work closely with research tools to identify key client objectives and compile industry insight for sales presentations
• Integrate materials from research and digital media ad sales/business development departments into concepts and presentations
• Work closely with all Radio One owned & operated radio stations’ sales, marketing, programming and promotions staffs, and Radio One’s national sales team, on relevant sales promotion opportunities
• Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital extensions and customized events
• Brainstorm/develop new programs and partnerships for the brand
• Accompany sales team on calls to present programs
• Interface regularly with management and industry partners

Qualifications (The ideal candidate will have):

• Minimum 2-3 years of online advertising sales marketing experience along with other sales marketing experience, preferably involving the development of integrated sales solutions for one or more traditional media companies
• BS / BA degree in a related field or equivalent professional experience
• Management experience required
• Dedicated and driven work ethic
• Excellent writing skills
• Ability to thrive in a collaborative, collegial environment where navigating matrixed working relationships is essential
• Comfortable making presentations to all-size groups
• Outstanding computer skills, including proficiency in Microsoft Power Point, Microsoft Excel, Microsoft Word and Adobe Photoshop

Selection Criteria:

• Demonstrated ability to perform all related job responsibilities
• Demonstrated ability to “evangelize” digital media advertising, marketing and sales
• Ability to educate traditional media sellers regarding digital sales and integrated marketing
• Superior digital marketing ideation skills
• Ability to help shape and articulate the Interactive One Local vision and strategy
• Ability to manage others remotely to carry out the Interactive One Local vision and strategy
• Knowledge of Interactive One and Interactive One Local properties, platforms and advertising capabilities
• Ability to earn and retain the respect of Radio One corporate-level executives, and market-level General Managers, Directors of Sales and other sales managers, sellers and others involved in the sales process, Program Directors and Promotions Directors

COMPANY CORE VALUES:

• We are COMMITTED to our mission, our work, and the people we work with
• We VALUE and RESPECT the people we work with and the people we serve
• We are PASSIONATE and CREATIVE, we will find a solution
• We act with INTEGRITY
• We TRUST each other’s intent is honorable
• We encourage COLLABORATION and support a HARMONIOUS work place
• We are PROUD of being a DIVERSE organization and serving a DIVERSE community

We are an Equal Opportunity Employer


 

 



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