Emmis Communications is a diversified media company, operating across several U.S. markets. The Emmis culture carries at its heart the belief that, in order to succeed, a company must take risks; treat its people well and give them the tools they need to win. Emmis has earned this valued reputation by setting high standards for excellence while creating a fun, exciting and innovative workplace, where every individual is part of the team.
Sound That Brands is an exciting new podcast business, producing original content that connects people and brands through great storytelling. We’re passionate about helping our clients build their brands through engaging on-demand audio content, growing their businesses as a result.
We’re looking for an exceptional VP, Revenue and Brand Partnerships who will play a key role on the leadership team, helping to set strategy and direction. Reporting to our CEO of Sound That Brands, this role will be responsible for driving the company’s revenue through new and existing business opportunities. We are looking for a thought leader who can raise the market awareness of Sound that Brand’s value proposition, while facilitating & securing brand partnerships.
• Build a Brand Partnerships strategy from the ground up; Identify and prioritize new revenue opportunities and develop a strategy for closing new business accounts.
Raise market awareness of Sound That Brands’ value proposition via agency & client-direct engagement, as well as attending relevant industry events and trade shows.
• Develop and manage relationships with key referral partners.
• Build and nurture new relationships at every level within client organizations, understand their needs and deliver Sound That Brands solutions that meet them.
• Initiate and attend a high volume of new business meetings per month; understanding the customer category, brand and business objectives of each new client to uncover opportunities and position Sound That Brands’ content solutions to meet these objectives.
• Demonstrate a track record of achieving measurable revenue growth and meeting revenue goals.
• Partner with content development team throughout the sales process to shorten the sales cycle and effectively increase new business wins.
• Partner with internal team and outside resources on presentation material, proposals, meeting agendas and follow-up.
• Utilize a CRM system to track and report activities and pipeline.
• Utilize an effective account management system.
• Lead the team in the creation of effective sales and marketing collateral to prepare for new business presentations.
• Work with clients to create effective branded content solutions so their goals are met.
• Manage a pipeline and adjust daily activity to meet forecasted target numbers.
• Manage relationships with senior partners and cross-functional stakeholders
• Attend regular sales and staff meetings.
• Travel for client/agency meetings will be required.
• Maintains effective inter-departmental relationships.
• 5-10+ years of sales experience with proven track record in introducing new solutions to agencies and clients, and opening up new revenue streams.
• Proven experience working with brands and marketing executives that resulted in measurable revenue growth.
• Established relationships with relevant clients and agencies, as well as a strong understanding of agency planning and buying cycles.
• Strong communicator with excellent presentation skills and an ability to concisely communicate, both in writing and verbally, complex concepts to clients and management.
• Strong understanding of marketing and how various media work together to create results for an advertiser.
• Must have an understanding of what kind of brands will share our mission and a passion for content marketing.
• Creative thinker and problem solver who thrives in a fast-paced, entrepreneurial environment.
• Team player with a positive attitude.
• Drive to build the business with a high level of enthusiasm and the capacity to overcome obstacles.
• Podcast Sales Experience a plus.
• BA/BS required. MBA a plus.
Sound That Brands is a podcast development business based in LA, with clients across the nation. We tell great stories that connect people to brands. Using a proprietary process to create, execute and measure audio-based marketing strategies, Sound That Brands partners with clients to engage audiences through full length, branded podcasts and other brand-aligned audio content for the podcast marketplace. We believe that every product or service has a compelling message to share and our job is to bring that message to life. Sound That Brands has deep roots in audio and is supported and managed by industry leaders. Part of our mission is to use the power of storytelling to inform, entertain, and uplift consumers and brands. We pride ourselves on our fast-paced and fun environment and on getting measurable results for our client partners.
Sound That Brands is part of the Emmis Communications Corporation family of companies. The Emmis culture carries at its heart the belief that, in order to succeed, a company must take risks; treat its people well and give them the tools they need to win. Emmis has earned this valued reputation by setting high standards for excellence while creating a fun, exciting and innovative workplace, where every individual is part of the team.
EMMIS Communications (NASDAQ: EMMS) is a diversified media corporation with award-winning radio broadcasting and magazine publishing operations in markets across the country. EMMIS is as well known for its creative culture as for its operations. Our people are aggressive, knowledgeable and deeply committed to each of the communities in which we operate. Because employees are the key to our success, EMMIS offers strong benefits and incentives, including health, dental and life insurance and a 401(k) contribution plan. For more information about EMMIS, visit our website at www.emmis.com.
EMMIS COMMUNICATIONS IS AN EQUAL OPPORTUNITY EMPLOYER