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  Sr Lifestyle Editor - HelloGiggles.com
Industry: TV - Digital Job Posted: 10/16/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

I. Job Summary | Major goals and objectives.

The Senior Lifestyle Editor is responsible for executing the editorial strategy of HelloGiggles.com through the creation of article, editorial programs, social assets and more. This role also supports the creation of video and marketing assets, to drive audience expansion, growth and engagement and support revenue goals. The Senior Lifestyle Editor will play a key role is creating and defining the distinct POV of HG’s lifestyle content.

Additionally, the Senior Editor:

• Works with the deputy editor and editorial director to plan and execute the digital editorial calendar
• Ideates, assigns, writes and edits original digital article content daily
• Plans and executes editorial programs that drive audience growth and engagement
• Identifies, onboards and trains new freelance writers, talent, and experts
• Optimizes content for search engines and coordinates content creation with SEO writers
• Leverages available metrics and research to ensure editorial content and plans align with consumer needs and trends to drive open rates, click-throughs, page views, and unique visitors
• Optimizes or creates content to support e-commerce and consumer revenue initiatives
• Supports content creation for distribution channels, as relevant, and coordinates internal content syndication
• Acts as a representative of HelloGiggles at press or brand events, identifying opportunities for content, social, or video
• Works with Social Media Editor on social initiatives as needed
• May be asked to appear as talent in video or leverage social media presence on behalf of the brand as opportunities arise.

II. Essential Job Functions

• 55
• Researches, plans, and writes content. Optimizes content for organic search, social media and newsletters as relevant. Leverages available metrics and research to ensure editorial content and plans align with consumer needs and brand goals.
• 15
• Plans and executes editorial programs that drive audience growth and engagement
• 15
• Optimizes or creates content to support e-commerce and consumer revenue initiatives.
• 10
• Works with video team to ensure integration or creation of video assets to support content goals.
• 5
• Represents the HG brand at PR and industry events

III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:


• Bachelor’s degree in Journalism, English or related field, or equivalent training and/or experience.

Experience:

• 5-7 years writing for Web sites, magazines, newspapers, books, or directly related field. Experience in and passion for beauty and fashion necessary.
• Experience in and/or knowledge of digital publishing.

Specific Knowledge, Skills and Abilities:

• Exceptional writing and strong organizational skills.
• Strong network of freelance writers, industry experts, and PR contacts is highly preferred.
• Computer proficiency, including familiarity with publishing programs, editing, e-mail and social media, is essential.
• Knowledge of interactive media and video is highly preferred.
• Expertise or interest in women’s lifestyle, wellness, and health is necessary.
• % Travel Required (Approximate): Less than 5%




 

 

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