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  Programmatic Marketing Manager
Industry: Digital Job Posted: 3/20/2017
Location: West Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

CBS Revenue Operations team is seeking a Programmatic Marketing Manager to oversee cross-platform programmatic online marketing executions. The job will work closely with CBS Interactive properties and products such as CBS All Access and key partners to manage growth and user acquisition by optimizing advertising and promotions across platforms. Some of the key metrics we manage against include conversions rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate understands how to derive ROAS and can prove it by demonstrating an understanding and application of online direct response marketing and optimization techniques. In this role, your specific focus will be on programmatic marketing across desktop, mobile, and video channels for the CBS All Access subscription service. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.

The ideal candidate is able to go beyond traditional processes and tactics to provide actionable strategies for success.


Responsibilities Include:

Become an expert in programmatic RTB buying strategies, optimization algorithms, and data visualization for display, mobile, video, and social campaigns.

Manage the day-to-day of online direct response and acquisition campaigns so that they meet the target KPIs

Adjust and optimize marketing campaigns and plans to meet changing markets and competitive conditions in order to hit ROAS targets

Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs

Develop and implement structured media plans that will deliver against advertising goals and budgets

Evaluate, recommend and manage ongoing relationships with media partners and vendors

Collaborate with multiple departments to develop proposals, communicate campaign progress, and summarize results

Develop pro-active ideas and solutions to meet business objectives

Attend team meetings and department calls

Monitor activities of competitors and provide industry trends and learnings

Execute special projects as needed


QUALIFICATIONS:

Prefer 2+ years of programmatic marketing experience or online marketing, preferably with experience in running paid acquisition campaigns such as: RTB display, direct online display, mobile marketing, online video marketing, affiliate marketing, paid social or search.

Previous experience with DSP and RTB platforms is a plus.

Strong quantitative skills and understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities.

Excels in a dynamic, data-driven, metrics oriented environment

Quick to learn new topics and demonstrates ability to work in a fast paced and evolving environment

Self-motivated and able to work independently with regular check-ins and supervision from department leaders

Exceptional communicator (written and oral) with the ability to build positive relationships

High energy, low ego. Works with colleagues and peers in a professional and collaborative style

Agency account or client experience a plus

High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents.

Bachelor's degree with a quantitative emphasis

Must successfully pass a background check

In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.



 

 

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