WMC-TV, the local leader in business advertising solutions in the Mid-South is seeking a Media Planner who will manage the preparation process and campaign reporting operations for all local accounts. This person will take ownership of integrated media campaigns (from helping to refine strategy and building presentations, through campaign implementation and post-buying reporting).
The Media Planner will work in tandem with the station sales teams to prepare for client presentations and campaign reporting meetings. The media planner is responsible for developing high quality presentations and client strategies that focus on increasing client retention and upselling accounts. This person will recommend campaign solutions and adjustments that facilitate the business’ growth.
•Manage campaign strategy from start to finish to ensure clean execution and delivery of client’s campaigns
•Review client background information that is used to develop client presentations and work with sales team members to fill in any missing gaps, ensuring Media Sales Consultant has thorough information in advance of client meetings
•Prepare and research for client meetings, working closely with Media Sales Consultants
•Create client presentations
•Makes recommendations for upsell opportunities. Develops and participates in upsell and renewal presentations.
•Reacts to change productively
•Deliver on deadline and capable of managing priorities all while working in a fast paced and unpredictable environment.
•Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives and contributing to team’s success.
•Bachelors’ degree or commensurate experience.
•Ability to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator.
•Strong knowledge of media industry.
•Creative and strategic, with the ability to thrive solving problems.