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  Marketing Specialist
Industry: TV Job Posted: 2/11/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD

Job Description:

TEGNA Media is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including the launch of our new “Over-the-Top” advertising services business, Premion.

Premion (www.premionmedia.com) is leading the way at the local and regional level with advertisers and connecting them to premium, long form episodic content from over 125 network partners (e.g. Fox, Sling, Turner, Pluto, Xumo and more).

The Opportunity:

Premion is hiring a Marketing Specialist to be based in New York City who will be responsible for working closely with Marketing Manager of the division and supporting marketing activities for CTV/OTT video solution business.


• Source and analyze OTT industry research for use in developing and executing product marketing strategy and for business development purposes.
• Collaborate with a variety of internal/external partners, contributing to the development of market leading ad sales opportunities.
• Assist in the development and execution of marketing strategies and sales materials in support of Regional and Local sales teams.
• Create marketing materials including presentation decks, campaign case studies, competitive analysis and category insights.
• Develop strategies and assets for lead generation and marketplace education.
• Brainstorm and develop ideas for creative sales opportunities.
• Communicate consistent, timely, and relevant information as related to production timelines, new product updates, etc.


• College Degree with 2-3 years broadcast/cable/digital, ad tech, sales, or agency experience.
• Ability to work in an extremely fast-paced, high pressured environment to meet strict deadlines.
• Superior organizational skills – must be able to multi-task and managing multiple priorities with confidence, balance and vigor.
• Strong communication and interpersonal skills.
• Excellent writing skills including presentation development.
• Ability to analyze large data sets and execute on data visualization
• Exceptional knowledge and familiarity with MS PowerPoint & Excel.
• Adobe Creative Suite experience highly preferred.
• Experience with research platforms such as Simmons, Scarborough Nielsen and comScore preferred.



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