Welcome to WorkInEntertainment.com!   Here's the job that interests you:

  Marketing Director, Travel
Industry: TV - Digital Job Posted: 1/4/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

JR06156

Job Description

Reporting into the Vice President, Digital & Corporate Marketing, the Marketing Director plays a critical role in developing and packaging innovative opportunities and products to Meredith’s travel advertisers.

The ideal candidate will be a dynamic leader with a track record of delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers and drive revenue. This individual will have their finger on the pulse of consumer and marketplace trends shaping business and have an ability to create a narrative that clearly articulates Meredith’s strengths and competitive advantage.

The Marketing Director will be focused on leveraging the full scope of Meredith’s portfolio of assets to generate revenue; as such, this role will work closely with Editorial; Digital; Video; Data; Brand; Product and Creative teams to develop and execute on new advertiser opportunities as well as positioning and messaging within the category.

Essential Job Functions

• Manage and mentor team to develop best in class ideas in response to RFPs that can live cross-platform and generate revenue
• Proactively lead strategic positioning and planning to elevate Meredith’s leadership in the Travel category
• Develop and package innovative solutions and products for travel advertisers
Experience
• Eight to ten years of experience in marketing and sales promotion (digital and/or integrated marketing); travel advertising experience, a plus. First-hand experience leading, managing and developing junior staff and team.

Role Expectations

• Proven leader with an established track record of creative ideation and program strategy
• Can effectively lead and develop staff (direct report and/or support staff) as it relates to category and project/program management
• Identify and understand category and client priorities, concerns, challenges, and goals
• Actively research and understand trends and opportunities in the Domestic, International and Luxury Travel industry, tracking these trends in pursuit of new ideas and to provide thought leadership
• Exceptional creative writing and storytelling skills with an ability to execute
• Ability to work cross-functionally to lead the Sales, Marketing, Business Operations, Insights and Client Service

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.



 

 

One Site

All entertainment jobs.


Inspiration finds us all. Maybe it was something you heard or something you watched, it doesn't matter... we get it. Let us help you live your dream with a job in the entertainment industry.




A Few Related Jobs
Senior Director, Ad Sales Marketing - Northeast
Executive Director, Brand Marketing - West
Director, Digital Marketing - Northeast
Director, Marketing - West
Director, Brand Marketing, OTT - Northeast
Director, Partner Marketing - Northeast
Director, Digital Marketing - Northeast
Director, TV Marketing - West
Director B2B Ad Sales Marketing - Northeast
Director, Partner Marketing - Northeast
Marketing Director - South
Marketing Director - Northeast
Director, Digital Marketing - West
Digital Marketing Director - CRM - Northeast
Marketing Producer - Midwest
Marketing Coordinator - West
Digital Marketing Manager -
Director, Music Licensing - West
Marketing Assistant - Midwest
"The Beat of NY" Program Director - Northeast

 

 


About Us  |  Career Advice Blog  |  Our Blogger: Brian Clapp  |  Featured Job  |  Employer Directory  |  Contact Us
© 2012-2019 Work In Entertainment, LLC. Terms of Use | Privacy Policy.