Responsible for research requests covering Premiere inventory. Includes qualitative as well as quantitative insights. Work closely with sales team to increase advertising share of dollars. Provide competitive research to attract new advertisers to network radio.
• Run quantitative reports from syndicated research, including reach and frequencies.
• Provide analysis of qualitative profile and product usage.
• Run share shift analysis to show benefits of network radio.
• Prepare sales deck slides for sales pitches.
• Good Excel and PowerPoint skills
• Good communications skills.
• Entry level position - prior internships in the media arena required
• 4 year College Degree