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  Integrated Strategist
Industry: Digital Job Posted: 5/25/2017
Location: West Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

Overview:

Trailer Park is a fast-paced, work hard, play hard environment. We value teamwork and collaboration, and we all chip in and roll up our sleeves to deliver the best work. Knowing that our employees are our most valuable asset, we work hard to maintain a positive and creative work environment – from being dog friendly, to having company happy hours, to providing catered lunches.


Responsibilities:

Uncover powerful insights that drive big ideas and inspire creative partners from beginning to end.
Gather, analyze and report on campaign effectiveness (paid, owned, earned) and present findings to clients.
Conduct social listening analysis, providing insights into how users think, feel and act.
Craft compelling creative briefs to inspire teams to generate world-class creative business solutions.
Assist in the development of highly effective brand and entertainment strategies driven by data and insight.
Contribute to the development of KPI’s and ROMI metrics to influence ongoing work.
Passion for Pop Culture, Entertainment and the curiosity to work at the intersection of entertainment and technology.


Qualifications:

Knowledge

Keen understanding of the impact of technology on culture and human behavior.
Quantitative and qualitative analytical skills (book smarts + street smarts).
Familiarity and understanding of research methodology in the digital space (i.e. online surveys, panels, social networks, ethnographies, one-on-one interviews, digital cultural anthropology and usability).
Solid experience with tools like Crimson Hexagon, Simmons, Survey Monkey, Google Analytics, Facebook Insights, etc.
Strong interest in fandoms across different industries, brands, film, TV, music, videogames, etc.


Skills

4-6 years of planning/strategy/analytics experience with a four-year degree in Marketing, Advertising, or Social Science.
A passion for understanding human behavior, data, and culture to drive powerful insights.
Research ambidexterity – qualitative and quantitative utilizing various business data, primary and secondary research.
Be an emerging leader, strong collaborator and a persuasive storyteller.
Capacity to handle a wide variety of tasks and assignments in a dynamic, fast paced work environment.
Effective presenter internally and in front of external teams.
Motivated to apply the rigor while trusting your gut and hunch to deliver innovative solutions.


Requirements

Advanced skills in Keynote and Google Slides – a must!
Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook)
Knowledge of Adobe Suite (Photoshop, InDesign, etc.) a plus
Strong oral and written communication skills are essential
Occasionally travels to supported markets or client events may be necessary



 

 

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