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  Integrated Digital Specialist
Industry: TV Job Posted: 6/4/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

As a member of the Nexstar Digital Sales Team, the Integrated Digital Specialist is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital services and will work, both independently and in conjunction with the WTAJ-TV Sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve the by professionally and effectively selling Nexstar's digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the intent to advance client objectives.

Essential Duties and Responsibilities
Responsibilities:


Digital marketing services sales lead and subject matter expert in your market
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain and grown meaningful client relationships
Generate new digital marketing services business and grow business from existing clients
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating synergy revenue
Effective closer
Consistently communicate with clients
Effective in "four-legged" call situations

Requirements:

Education: BA or BS in Business, Marketing, Advertising or Communications preferred

Experience:

1+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and it's effective use for clients
Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to manage account receivables for your book of business
Proficiency in Excel, PowerPoint and ability to become proficient on in-house sales systems




 

 

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