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  Digital Sales Manager
Industry: Radio - Digital Job Posted: 7/17/2017
Location: Midwest Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

The Digital Sales Managerís primary responsibility is to work directly with Radio One owned and operated radio stationsí Sales teams to increase and maximize the advertising revenue across the Radio One and Interactive One online network of websites (which includes all radio station websites owned by Radio One in the market, Interactive One websites including BlackPlanet, UrbanDaily, HelloBeautiful, etc.). This position is also responsible for aggressively pursing digital media ad sales directly with interactive and traditional advertising agencies, as well as directly to all relevant clients. This individual will coordinate the sales and service (along with the Sales Coordinator) of all advertising schedules for their assigned website properties. Reporting to the General Manager, Digital, this position will be responsible for regularly reporting advertising sales revenue, sales and inventory forecasting and CPM analysis in relation to plan. Ideal candidates will have an understanding of high tech and consumer sales and marketing. They will be on top of shifting media trends and how the web is impacting marketplaces and companiesí business models. They will demonstrate an ability to think creatively, sell strategically, and communicate effectively internally and externally.


Qualifications:

The ideal candidate will have:

Minimum 2-3 years of online advertising sales along with 2-3 years of other media sales experience;
BS/BA degree required;
Management experience highly preferred;
Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills, some travel required.


Responsibilities:

Manages sales efforts of Radio One local radio sales staffs and take the lead in the development of their regular sales efforts, including:
On-going education of local radio sales staffs about digital media sales opportunities
Development of sales proposals for local sales staffs, and review local stations RFP's and make strategic recommendations to maximize revenue
Grow ad sales revenue and exceed revenue goals by prospecting for new clients
Will set and own territory sales agenda, including prioritizing and organizing sales calls based on maximum potential return
Identify and create unique sales properties and promotions, including contests and special advertising programs, focusing on relevant local and national events
On-going coordination with General Manager, Digital on account strategy and sales plans
Work closely with the Ad Sales team to maximize all revenue-generating programs by effectively and efficiently managing all advertising inventory and pricing
Effectively monitor and evaluate the local station's online inventory and their current pricing
Submit monthly, quarterly, and annual inventory and sales forecasts (by assigned station)
Coordinate and approve the pricing of all locally sold online ad deals
On-going review and evaluation of local station and network inventory
Regularly manage agency/client relationships
Coach local sales staffs on the most effective ways to use Radio One and Interactive One digital properties to develop opportunistic revenue-generating programs
Collaborate with General Manager, Digital, Director of Programming, and Director of Marketing to help:
Bring relevant local opportunities and help develop effective research and innovative marketing tools by pinpointing online consumer trends necessary to create category and advertiser-specific solutions
Analyze competitive (local) online media marketplace



 

 

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