The Coordinator, Brand Marketing is a key member of Comedy Centrals Brand Marketing team. This person contributes to the development and execution of consumer marketing campaigns and provides administrative support to the team.
Help coordinate the development and execution of all media and promotions with external agencies/vendors, as well as internal creative teams.
Compile assets and specs from internal and external stakeholders to ensure all assets are delivered correctly and on time. (digital, cross-channel/affiliate (TV), radio, print, outdoor, experiential, etc).
Create and maintain asset requests, elements/deliverables charts, timelines, weekly status reports, production files, flowcharts, etc.
Translate project/campaign objectives and strategy into communication documents, and distribute them to key stakeholders (requests for proposals, marketing briefs, campaign recap decks, etc.)
Contribute to the execution of on-the-ground promotions and arrange all talent travel/itineraries related to each initiative (festivals, conventions, stand-up events, third-party partnerships, experiential marketing, etc.)
Set up new vendors, create purchase orders, approve invoices, and track media and production costs in campaign budget logs
Write consumer marketing award submissions and gather necessary assets
Take notes at meetings and send out recaps
Track and gather results and metrics upon campaign completion to help determine return on investment.
Monitor the TV landscape for current trends and competitive insight
Coordinate special projects assigned by VP of Brand Marketing including, but not limited to, competitive analysis, guerilla marketing and internal process improvements
Manage meeting scheduling and internal and external status reports
Book travel, file expense reports, log budget activity, scan/fax key documents, ship and receive packages, and order supplies,among other administrative tasks
Point person for group marketing meetings including distribution of materials and coordination with technical team to ensure productive audio and video conferences
1-2 years of marketing experience at a television network, a major ad agency, entertainment/digital media company, or a large promotional firm
Bachelors degree required
Well-versed in Microsoft Office specifically Word, PowerPoint and Excel
Ability to multi-task within a fast-paced, high-volume environment
Knowledge of digital and social media, and experience with online/digital marketing and advertising
Understanding of the overall TV media landscape
Strong creative, marketing, writing & presentation skills
Extremely proactive and eager to jump into any task
Unparalleled problem-solving and organizational skills with an emphasis on the details
Strong comic point of view and interest/expertise in current comedy trends and content