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  Coordinator, Brand Marketing
Industry: TV Job Posted: 9/23/2013
Location: Northeast Region Job Status: Full Time
Experience Level: Entry-Level
 

Job Description:

The Coordinator, Brand Marketing is a key member of Comedy Central’s Brand Marketing team. This person contributes to the development and execution of consumer marketing campaigns and provides administrative support to the team.

RESPONSIBLITIES:

• Help coordinate the development and execution of all media and promotions with external agencies/vendors, as well as internal creative teams.
• Compile assets and specs from internal and external stakeholders to ensure all assets are delivered correctly and on time. (digital, cross-channel/affiliate (TV), radio, print, outdoor, experiential, etc).
• Create and maintain asset requests, elements/deliverables charts, timelines, weekly status reports, production files, flowcharts, etc.
• Translate project/campaign objectives and strategy into communication documents, and distribute them to key stakeholders (requests for proposals, marketing briefs, campaign recap decks, etc.)
• Contribute to the execution of on-the-ground promotions and arrange all talent travel/itineraries related to each initiative (festivals, conventions, stand-up events, third-party partnerships, experiential marketing, etc.)
• Set up new vendors, create purchase orders, approve invoices, and track media and production costs in campaign budget logs
• Write consumer marketing award submissions and gather necessary assets
• Take notes at meetings and send out recaps
• Track and gather results and metrics upon campaign completion to help determine return on investment.
• Monitor the TV landscape for current trends and competitive insight
• Coordinate special projects assigned by VP of Brand Marketing including, but not limited to, competitive analysis, guerilla marketing and internal process improvements
• Manage meeting scheduling and internal and external status reports
• Book travel, file expense reports, log budget activity, scan/fax key documents, ship and receive packages, and order supplies,among other administrative tasks
• Point person for group marketing meetings including distribution of materials and coordination with technical team to ensure productive audio and video conferences

BASIC QUALIFICATIONS:

• 1-2 years of marketing experience at a television network, a major ad agency, entertainment/digital media company, or a large promotional firm
• Bachelor’s degree required
• Well-versed in Microsoft Office – specifically Word, PowerPoint and Excel

DESIRED QUALIFICATIONS:

• Ability to multi-task within a fast-paced, high-volume environment
• Knowledge of digital and social media, and experience with online/digital marketing and advertising
• Understanding of the overall TV media landscape
• Strong creative, marketing, writing & presentation skills
• Extremely proactive and eager to jump into any task
• Unparalleled problem-solving and organizational skills with an emphasis on the details
• Strong comic point of view and interest/expertise in current comedy trends and content



 

 

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