Job ID 2019-7569
As a paid part-time employee* for The Orchard, youll be an advocate for artists that The Orchard distributes through implementing digital and in-person marketing strategies. Youll act professionally, courteously and respectfully while you promote 2-4 artists per month in your college town and on campus, as well as one-off promotions as they arise. Youll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. and your focus will be on new releases and tour support of an array of artists covering a wide range of genres.
* You may choose to forgo payment and earn internship credit for this role during the summer.
Create and drive awareness of our artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, campus groups, greek organizations, college newspaper and local sites/rags to exploit all opportunities for exposure such as reviews, radio plays and interviews
Maintain a local Twitter, Facebook, and Instagram account that promotes the artists youll be working with, utilizing digital assets that are supplied to you
Research & attend local and campus events that will best facilitate the promotion of our artists
Research appropriate online sites, forums, networks for the target market for each artist
Perform stock checks in local record stores
Hang posters at record stores, lifestyle shops and on campus
Attend competitive shows to hand out schwag
Attend our artists shows to hand out promotional tools and get feedback
Write a detailed report on your marketing & promotions accomplishments every 2 weeks, submitting photos of your physical marketing efforts and screenshots of your digital marketing efforts
Maintain a local hit-list that contains contact information for key influencers, businesses, campus organizations, radio stations, etc. that you work with during your time as a College Marketing Representative
You will gain real world music industry experience that will be a great addition to your resume.
An opportunity to express your creativity in your concert/album reviews, as well as while brainstorming promotional ideas for various artists.
Access to inside information that will improve your marketing outreach
Free ticket(s) into our artists shows & possible meet and greet passes
Build valuable relationships within your local music industry
+ many more!
Must be currently enrolled in a 4 year university with a minimum of 1 semester left in Philadelphia.
Must be able to manage your own hours and be accountable for the work assigned to you
Availability of at least 10 hours a week
A love of music and an understanding of how your peers discover and consume music
A deep interest in the music business & marketing
An active presence on Facebook, Twitter, Instagram - YouTube a plus
Well-written and well-spoken
Friendly, polite, persuasive and determined
A digital camera
Flexible scheduling for conference calls and tour coverage