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  Client Success Manager - Auto Accounts
Industry: TV - Digital Job Posted: 12/2/2018
Location: South Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

ReachLocal is looking for a Client Success Manager to develop and execute on digital marketing strategies for our company’s clients. This role will formulate appropriate strategies and implementation plans and will be responsible for the ongoing management of the client’s digital marketing plan.

Job Summary

The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).

Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client’s digital marketing needs.

About Your Responsibilities:

• Build rapport with client representatives and marketing staffs through routine and scheduled interactions
• Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
• Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Manage client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Skills

• Ability to quickly master business process, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to manage digital marketing campaigns
• Advanced capabilities to effectively manage digital advertising campaigns –Search, Display, Marketing Management Systems etc.
• Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their life cycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Strong verbal and written communication skills

Key Competencies

• Customer Focus
• Organization
• Analytical Thinking
• Business Process and Technology Acumen
• Conflict Management

About You:

• Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
• 2+ years hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client service/account management experience.

About ReachLocal:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business.




 

 

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