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  Brand Director
Industry: Music - Stage Job Posted: 6/18/2019
Location: Northeast Region Job Status: Full Time
Experience Level: TBD
 

Job Description:

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with nearly 500 million tickets sold and more than 12,500 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 30,000 shows annually for nearly 4,000 artists in 40 countries. Artist Nation Management is one of the world’s leading artist management companies, representing more than 350 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 1,000 brands enabling advertisers to tap into the over 90 million fans Live Nation Entertainment delivers annually through its live event and digital platforms.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.

The Brand Director leads day-to-day relationship and activities of Live Nation’s strategic marketing partnerships – specifically focused on Financial Services clients. He/she will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

• Client Relationship Service
• Program Activation & Performance
• Financial Performance, Budget Planning & Reporting
• Team Management & Development
• Innovation & Growth

Responsibilities:

• Manage a portfolio of clients totaling more than $10M + in revenue across the Financial Services category
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client
• Establish and grow relationships with key client contacts outside of the day-to-day relationships
• Develop and grow relationships with key Live Nation teams (i.e. Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Support VP Sales lead, Creative Solutions, and Integrated Marketing team with developing strategic roadmap, creative programs and business development/growth opportunities for key client relationships
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
• Ensure delivery of contractual agreements including planning, execution, measurement and reporting and proactively resolve any challenges with asset delivery
• Serve as key point of contact for all client specific financials including overall profitability, projections and program budgets, including tracking expenses and identifying savings
• Lead key client meetings throughout the year, in person and over phone – i.e. mid campaign reviews, end of year recap/renewal discussions, etc. including development of presentations for meetings
• Oversee all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Fully understand the Live Nation Digital ecosystem and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
• Set artist engagement criteria and draft formal offers for Artists to be integrated into sponsorship programs; Work with Talent team to secure artists for programs and ensure artists aligned with brand objectives
• Development and delivery of program recaps in a timely manner with analytical business results and key insights to improve and grow the business
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Support department wide development initiatives
• Additional responsibilities as requested from Manager and/or Senior Management as requested

Qualifications:

• 6+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Must have agency AND event experience; music industry experience a plus
• financial Services industry experience a plus
• Record of success building, selling and delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Success working with cross-functional teams
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Track record for developing and growing client relationships
• Passion for excellence and executing high-profile marketing programs
• Superior project management and organizational skills including managing multiple projects simultaneously
• Excellent communication skills – written, verbal and presentation
• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
• A proactive, collaborative team-oriented working style
• Proven ability to work calmly and efficiently under pressure
• Deep curiosity about emerging marketing trends and ability to integrate into client programs
• Proficiency in Microsoft Office applications including Word, PowerPoint and Excel
• Strong passion for music, including knowledge of current/relevant artists and industry trends
• Ability to travel 30% of time or more in season




 

 

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