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WSTM/WSTQ/WTVH-TV is looking for an experienced Marketing Consultant with deep expertise in the operations and marketing of auto dealerships to become Sinclair local market subject matter experts. The people in these positions will become integral parts of our company-wide training and sales initiative focused on tier 3 auto business.
In addition to training and coaching, were looking for closers with a proven record of developing business in the category, accurately forecasting revenue, and creating strategic business plans in this highly competitive vertical. The winning candidates will design and implement revenue growth strategies for their local market both as an independent seller and co-seller with local colleagues. Creating solid partnerships with dealers and Sinclair station leadership will be be keys to success. If youre an industry leader, were interested in talking to you.
Specific Duties include:
Exceed expectations for market penetration, average deal size, and total revenue in assigned geography
Maintain consistent presence in the field driving growth from all auto dealer
Develop, implement, and manage business plans to exceed corporate objectives and sales goals
Act as player/coach on in-person sales calls with key decision makers at dealerships throughout the local market
Conduct immersive training sessions with sales team based on Sinclair auto philosophy
Collaborate with in-market SBG leadership to set sales goals and objectives for each local account
Provide the Regional Digital Automotive Manager with monthly outlook and revenue forecast
Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations
Perform other related duties as assigned
Demonstrated success in building and maintaining top-tier customer relationships
Strong business acumen with a thorough understanding of marketing strategies, automotive business cycles and consumer behavior
Real experience and success communicating and working directly with auto dealers on identifying and achieving their business goals
Proven track record of developing and managing people and sales process
Strength is running multiple unique strategic projects concurrently
3+ years of experience in dealership operations and/or digital media sales
Experience managing a large sales territory
Proficient in the use of office software and CRM tools
Excellent communication, presentation, planning, organizational, and problem-solving skills
Previous sales management experience is not required but valued
Sinclair Broadcast Group is proud to be an Equal Opportunity Employer and a Drug Free Workplace!