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  Account Manager
Industry: TV Job Posted: 4/12/2018
Location: South Region Job Status: Full Time
Experience Level: TBD

Job Description:

WBIR, a TEGNA Company, has an exciting opportunity for an Account Manager to join our dynamic and forward-thinking sales team. Account Managers influence & drive sales by providing customer support and by aligning the company’s multimedia solutions with our customers’ marketing objectives. This position manages day to day responsibilities of assigned accounts and team members.


•Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television and online, regular tracking of client audience delivery using Nielsen, merchandising the station and generally providing a high level of customer service.
•Develops presale material including initial avail, package, sports, specials, and digital recommendations.
•Demonstrates proof of performance for customer campaigns. This includes production, providing clients with broadcast posts and digital recaps.
•Assists designated Account Executives with maintenance of contracts, make-goods, and overall customer service.
•Participates in weekly one-on-one meetings with Digital Sales Manager, Local Sales Manager and designated Account Executives.
•Works with Sales Assistants to prepare and sell through make-goods. Resolves scheduling issues and program changes.
•Works with all departments in the station to fulfill sponsorships and promotions.
•Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
•Able to make decisions and solve problems independently on behalf of designated Account Executives.
•Understands station’s products, processes and services in order to articulate to clients, when appropriate.
•Partners with designated Account Executives to develop new/incremental revenue through consistent and creative prospecting.
•Facilitates execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.
•Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
•Collaborates with Digital Sales Manager on a weekly basis to maintain effective pricing model across all digital platforms (excluding G/O).
•Communicates with Digital Sales Specialists regarding campaign pacing, digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.

Job Requirements

•Minimum 2 years of account service in a professional, fast paced environment.
•College Degree preferred.
•Ability to work effectively and independently as part of a team.
•Ability to effectively communicate directly with clients.
•Ability to effectively handle multiple tasks and projects under deadline pressure.
•Proficient in Microsoft Office and extremely computer literate.
•Ability to effectively solve problems.
•Must be detail oriented and able to hit deadlines.
•Creative and able to adapt quickly to change.
•Strong written and verbal communication skills, as well as strong organization and time management.
•Valid driver’s license with an excellent driving history, as well as reliable transportation and proof of insurance.



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