Log In
Forget Password?

  Manager, Partner Marketing
Employer: Viacom Job Posted: 6/17/2013
Location: New York, NY Job Status: Full Time
Experience Level: Intermediate

Job Description:


The Manager’s primary function is to develop, recommend and implement the overall objectives and strategies of the group. Responsible for creating innovative integrated marketing initiatives to secure distribution, drive distributor and Viacom revenues, reinforce the value of the Viacom Media Network Brands and increase ratings.

Job Description/ Responsibilities:

  • Assist the VP/Director in the development of the marketing plan and with proposals to meet channel and partner goals.
  • Develop and execute account-specific marketing promotions centered on major distribution partners (ie. Comcast, Cablevision, DISH, DirecTV, Charter, etc.) that support distributor goals and deliver significant value for Viacom Media Networks.
  • Work across Sales, Partner Marketing and the entire Viacom Media Networks (VMN) brand portfolio to identify appropriate, mutually beneficial partnerships for VMN and distribution partners.
  • Act as brand liaison and brand expert for CMT, CMT Pure Country and TV Land brands to the sales team and affiliates.
  • Conceptualize, develop and create sales presentations, marketing proposals and promotional materials.
  • Oversee and coordinate generating awareness for distributor promotions/events including VOD, multiplatform, social media and grassroots.
  • Maintain ongoing dialogue with channel contacts (marketing, programming, research, legal, press, creative) to create comprehensive, fully integrated opportunities that maximize CDM and channel priorities.
  • Manage brand message, image and presence in affiliate campaigns and materials.
  • Represent CDM POV and contribution in channel meetings.
  • Recommend initiatives based on understanding and identifying industry trends that will affect network distribution and marketing plans in the short and long-term.
  • Oversee and supervise the marketing Coordinator on day to day projects. Mentor and take a personal stake in their professional development.
  • Collaborate with peers to share best practices and recommend multi-brand campaigns and opportunities.
  • Manage budgets associated with projects.
Basic Qualifications:

  • Bachelor degree with 3-6 years marketing experience working with cross-functional teams.
  • Candidate should be extremely detail-oriented, proactive and reliable with strong project management skills and the ability to prioritize and manage multiple projects.
  • Must have an understanding of the television landscape
  • Ability to learn quickly. Must be flexible and able to adapt to the changing industry and organizational landscape.
  • Strategic and innovative thinker with excellent interpersonal, written, and communication skills.
  • Ability to interface across multiple levels (up to VP, SVP) and across groups.
  • Proficient in Microsoft Office, Excel, PowerPoint and Photoshop.
  • Capable of managing direct reports and working collaboratively within the department.
Desired Qualifications:

  • MBA and experience in brand management and multiplatform marketing a plus.

To Apply:


Entertainment Jobs in The Sports Industry

Search Jobs in TV, Radio, Film, Live Events and More


Want More Jobs Like This?
We love helping you with your job search -- we make it even easier by delivering the best jobs to your inbox.

Configure Job Alerts

A Few Related Jobs
Manager, Social Media Marketing
Marketing Manager
Project Manager - Digital Marketing
Manager, Budget-Consumer Marketing
Marketing Manager
Marketing Manager
Senior Manager, Ad Sales Marketing
Manager, Digital Marketing
Growth Marketing Manager - Conan
Associate Manager, Brand Marketing
Senior Manager, Trade Marketing
Performance Marketing Manager
Marketing Project Manager
Marketing Distribution Manager
Growth Marketing Manager
Senior Marketing Manager
Senior Manager, Digital Marketing
National Sales Manager
Specialist, Digital Marketing
District Manager

We're Working For You!

Instead of spending massive amounts of time and energy searching through catch-all job sites or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

Our staff is hard at work finding jobs from every entertainment employer and putting it all in one place, so you don't have to.

We�re the best at what we do and we'll prove it. Your satisfaction is guaranteed.

When you're ready to put your job search into high gear, upgrade your account and get full access to every entertainment job right now. While you're focused on getting the right job, we�ll make sure you don't miss any!


About Us  |  Career Advice Blog  |  Employer Directory  |  Contact Us
© 2012-2020 Work In Entertainment, LLC. Terms of Use | Privacy Policy.