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  Manager, Digital Marketing
Employer: AEG Job Posted: 2/4/2020
Location: Los Angeles, CA Job Status: Full Time

Job Description:

The Digital Marketing Manager is an experienced and innovative digital marketer with a history of delivering measurable results on cross-platform campaigns to drive revenue and engagement. The Digital Marketing Manager makes real-time decisions to drive data-driven strategies to help move the business forward. In doing so, they leverage industry-leading tools to maximize the investment across paid digital marketing channels as well owned internal marketing channels.

Essential Functions:

• Manage the club’s paid digital marketing channels
• Collaborate cross-functionally to design and implement fan journeys and paid marketing campaigns that drive revenue and engagement
• Analyze club’s paid marketing efforts in real-time in order to maximize return on investment
• Develop ad copy that aligns with the club’s tone voice and is specific to the intended audience segment
• Work with creative and video department to ensure creative is engaging, within brand guidelines and specific to intended audience segments
• Oversee club’s owned digital marketing channels, including ad space on club website
• Assist with any and all areas of the marketing, digital and communications department when called upon
• Work with Business Development department to find new audience segments

Required Qualifications:

• A minimum education level of: BA/BS Degree (4-year)
• A minimum of Mid-Level Non-Exempt 2-4 years of related work experience
• Experience with Google AdWords and Facebook marketing platforms
• Experience creating cross-platform campaigns that drive revenue and engagement
• Availability and willingness to work flexible / extended hours, including nights, weekends and holidays as well as matches and events as necessary
• Ability to work independently and multi-task
• Strong understanding of digital marketing trends

To Apply:


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