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  Director - Engagement Marketing
 
Employer: NBCUniversal Job Posted: 1/23/2020
Location: Denver, CO Job Status: Full Time
 
 

Job Description:

Responsibilities

• Drive engagement of users from initial email capture thru win-back
• Use a data driven approach to deign the optimal contact strategy across all touchpoints - email, site, classes, direct mail etc.
• Partner with cross functional teams such as Product Marketing, Product Management and content to get the right message to the right user at the right time
• Develop the optimal engagement model for talent/instructors that empowers a differentiated and engaging experience
• Ensure that customer engagement programs are driving business value as measured by impact (top line and bottom line)
• Develop a build a high performance engagement marketing team
• Leverage “customer first” approach to all engagement so we align the right message to the right channel at the right time
• Partner with content/production team to ensure that class real estate both in video and on site is utilized as effectively as possible to drive engagement with the service (cross sell/upsell other content with relevant placements
• Develop business case and execute on new channels to improve customer engagement and LTV (ie SMS)
• Own relationships with email service providers, SMS providers, direct mail partners to ensure that Bluprint has been in class service and quality
• Proven success building and managing multi-million dollar marketing budget and revenue
• Proven success building and managing marketing team
• Proven success developing and optimizing marketing operations to maximize resource utilization

Qualifications/Requirements
Basic Qualifications:


• Bachelors degree

• 10+ years of experience

• Team leadership experience

• Success with both subscription and e-commerce businesses at scale

• Proven experience using email and video at scale to drive customer engagement/LTV

• Proven success defining requirements for and conducting RFPs for email and text service providers

Additional Job Requirements

• Must be able to work in Denver, CO

• Must be able to travel occasionally on business

• Must apply via nbcunicareers.com in order to be considered

• Must have unrestricted employment authorization in the United States

Desired Characteristics

• Masters Degree

• Strong verbal and written communication skills

• Experience in the cable TV industry is preferred but not required

• Ability to shift between player/coach



To Apply:





 




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