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  TV Research Analyst
Employer: TEGNA Media Job Posted: 1/2/2020
Location: New York, NY Job Status: Full Time

Job Description:

TEGNA National Sales is looking for a TV Research Analyst to join the team and be responsible for estimating and maintaining programming for multiple stations, analyzing audience data, and marketing station success stories. The overall objective for the position is to provide TEGNA national spot sales with all the tools necessary to sell the stations’ inventory.

While it is preferred to be located in New York, NY, we are open to considering candidates living in cities with TEGNA properties.


• Create and be responsible for the maintenance of program estimates.
• Manage research systems including Wide Orbit Media Sales (including data entry).
• Produce promotional 1-sheets and presentations.
• Identify audience trends and provide qualitative research support.

The ideal candidate:

• will have an understanding of ratings and audience data (Nielsen & comScore);
• will have a working knowledge of research tools including Arianna, NLTV, comScore SVE and other ratings software (WRAP Sweeps, Wide Orbit Media Sales, Medialine, Strata, etc.);
• must be well-organized, analytical, and command a working proficiency with PowerPoint and Excel;
• should be able to analyze data gathered from a variety of sources and provide insights helpful to sellers;
• should have a strong interest in the television industry as well as a positive, problem-solving attitude are highly desirable.


• 4-year college degree
• A minimum of one-year of experience in TV research (or related electronic-media experience with research knowledge) is preferred.

To Apply:


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