WTSP-TV, TEGNA's CBS affiliate in the Tampa, Florida market (#13), is searching for a Digital Content Producer who thrives in a fast-paced environment and has a vision for what local news can and should be on digital, social and streaming platforms. This person will have an audience-first approach to produce and distribute WTSP content.
WTSP Digital Content Producers are experts in SEO strategy and video distribution. They are masters in conversational writing and are able to create multi-platform storytelling experiences that draw audiences across broadcast, digital and social channels. They enterprise content through social listening, are plugged into the community, pitch stories daily and create original content for our audience.
• Produce audience first, engaging storytelling through digital articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
• Focus on accuracy and balance in articles and social content through copy editing and training of staff.
• Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends and our social platforms. Report findings to newsroom.
• Urgently and aggressively report news as it happens online (strong breaking news skills) and
• Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications and application of advanced social media skills.
• Work with all newsroom departments on content coverage, broadcast-digital coordination and social listening.
• Use digital and social analytics to inform editorial decisions.
• Assist reporters and anchors in the creation of native social content.
• At least two years’ experience working as a digital producer preferred
• Excellent communication skills
• Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities within deadlines
• Excellent writing, editing, and proofreading skills
• Outstanding interpersonal, organizational, and time-management skills