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  Digital Ad Ops Specialist
Employer: Texas Association of Broadcasters Job Posted: 2/10/2020
Location: Austin, TX Job Status: Full Time

Job Description:

You are:

• Well-organized, detail oriented, and can communicate effectively across departments to help deliver campaigns accurately and on-time
• Technologically savvy and can use tools to measure and report digital campaign performance to Account Executives and Marketing Directors

If this describes you then join Waterloo Media. Our company is driven by creative teams that have earned a valued reputation by setting high standards for excellence while creating a fun, exciting and innovative workplace, where every individual is part of the team.

Waterloo Media owns and operates eight radio stations in Austin including KLBJ-AM (590), STAR (93.3), KLBJ-FM (93.7), ACL-RADIO (97.1), KROX (101.5), Latino 102.7, KBPA (103.5), and KLZT (107.1) along with a full service digital department.
Waterloo Media is seeking a full time Digital Ad Ops Specialist to support the sale and delivery of our online advertising products. Candidates should be well-organized, detail oriented, and systematic with the ability to communicate effectively across departments to help deliver campaigns accurately and on-time.

Duties include but are not limited to:

• Collect proposal data and set up digital campaigns including assigning to-dos, deadlines and responsible parties (through Basecamp)
• Facilitate creative direction from account executives and marketing directors for digital campaigns
• Input digital campaign information and traffic orders across multiple platforms
• Manage social media inventory across 8 radio station brands and multiple on-air personalities
• Schedule and update social media calendars based on incoming sales
• Traffic and boost paid social media campaigns
• Monitor and optimize active paid social media campaigns
• Recap and report digital campaign performance to Account Executives and Marketing Directors
• Use analytic tools to measure and report campaign progress including Doubleclick for Publishers (DFP), Google Analytics, Facebook, Twitter and more
• Record keeping of digital campaign performance
• Undertake research and special projects at the direction of the Digital Sales Manager and Ad Ops Manager
• Other duties assigned as needed


• A degree in Advertising, Marketing, Radio/TV/Film or Digital Media preferred. High school diploma required
• Prefer one to three years of formal digital media experience
• Basecamp experience preferred
• A minimum of one year experience in clerical or administrative functions
• Superior communication, questioning, listening skills
• Ability to anticipate next steps, identify problems and provide solutions
• Strong team player
• Spanish fluency is a plus
• Candidates must work well independently and within a team environment as well
• Valid driver’s license and state mandated automobile insurance required

To Apply:


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