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  BI Technical Analyst, Marketing Analytics
 
Employer: NBCUniversal Job Posted: 2/5/2020
Location: Universal City, CA Job Status: Full Time
 
 

Job Description:

This role owns the technical delivery of projects and initiatives that enhance the reporting and analytics capabilities for the Home Entertainment Consumer Insights and Marketing business teams. This position combines knowledge of the Home Entertainment industry and digital marketing vertical with hands-on expertise creating data visualization and applying analytics technologies and toolsets.

• Develop and maintain relationships with the Home Entertainment Consumer Insights and Marketing teams. Understand functional drivers, current business processes, and KPIs used for analytics and reporting.
• Own the development, implementation, and management of the team’s marketing analytics environment. Create Tableau dashboards and visualizations that provide marketing and performance insights. Analyze data sources in order to define functional and technical data requirements. Partner with technical development teams to build data ingestion and transformation processes.
• Define and maintain an IT roadmap and delivery plan for advancing the Marketing Analytics capabilities. Incorporate functional and technical driver and ensure alignment with broader NBCU initiatives.
• Maintains up-to-date awareness of business intelligence and data discovery technologies within the industry and across NBCU
• Act as subject matter expert and escalation point for the day-to-day operational activities
• Manages relationships with vendor platform teams, support staff vendors, data providers, and other NBCUniversal Technology service providers

Qualifications/Requirements

• Minimum 3 years of hands-on experience as a Tableau developer working directly with business teams to define and create dashboard and visualizations
• Minimum 3 years of experience with broader business intelligence and analytics architectures and knowledge of best practices across them
• Strong analytical skills with the ability to evaluate information gathered from multiple sources, decompose or abstract functional and technical information, and provide recommendations and a point-of-view for key decisions
• Proven knowledge of Waterfall and Agile Scrum project management methodologies
• Excellent written, oral, and presentation skills with the ability to effectively communicate with leadership teams and end-users
• Creative and original thinker who is self-motivated and has the ability to learn new technologies with a desire to have hands-on experience and an understanding of the business value that it provides

Desired Characteristics

• Tableau Certified Professional or Qualified Associate certification
• Functional knowledge of Home Entertainment or packaged media industry
• Experience with digital marketing vertical and knowledge of KPIs used to measure performance and effectiveness
• Ability to demonstrate initiative and work on assigned tasks independently, leveraging team members and resources as necessary
• Ability to effectively collaborate with teams across varying time zones
• Ability to work in a dynamic environment


To Apply:





 




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