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  Media Science Research Analyst
 
Employer: Discovery Communications Job Posted: 1/27/2020
Location: New York, NY Job Status: Full Time
 
 

Job Description:

Requisition ID 25307

Position Summary

Our Team


The Media Strategy & Analytics team (MSA) acts as an internal media team that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving viewership across TV, digital and direct-to-consumer products for all of Discovery, Inc’s 16+ networks (Discovery, HGTV, Food Network, TLC, etc.) and direct-to-consumer products (MotorTrend, GOLFTV, Dplay, etc.).

Media Science is a growing discipline in the media team. The business encompasses both off-channel acquisition and on-channel retention marketing efforts, which have seen exponential growth in data collection and management. Join a data-driven team that is building out a Media Science discipline incorporating big data sets, automation and visualizations to drive media efficiencies and effectiveness.

The Role

The Media Science Research Analyst role will be dedicated in developing analysis that provide business insights to key stakeholders and drive business goals. Alongside the Media Science Manager, the Research Analyst will aid retention strategists by building visualization products for internal and external use and delivering actionable insights on the effectiveness of owned media strategy. The candidate will build out data workflows and research methodologies, execute research studies, and deliver actionable insights to internal stakeholders.

Responsibilities

Media Campaign Performance Tracking


1. Work alongside retention team strategists to measure linear campaign effectiveness across all brands
2. Evaluate effectiveness of targeting and optimization efforts relating to campaign promotion
3. Analyze lifecycle marketing metrics, including lifetime value, return on investment, and conversion
4. Handle and prioritize ad hoc research requests with competing deadlines
5. Work independently and collaboratively to develop insights that affect strategy decisions

Data Visualization and Benchmarking

1. Build dashboards for automated reporting that can easily be interpreted and shared across the company
2. Work with internal stakeholders to scope projects
3. Measure and monitor key metrics relating to owned media (on-air, cross-channel)
4. Conceive and maintain benchmarking initiatives
5. Combine and interpret data from various sources for ongoing reporting
6. Track industry trends and competitive landscape developments

Data Retrieval and Data Quality

1. Query database tools (Nielsen products, SQL) to pull and join necessary datasets for analysis
2. Format datasets to ingest into Redshift tables, or upload into data access tools
3. Clean and QC datasets used in analysis to ensure proper use
4. Work with internal stakeholders to scope data pipelines

Requirements

• Bachelor’s degree in a related field
• 1-3 years professional experience at a broadcast/cable network or media agency
• Interest in TV, media, advertising and/or entertainment industries
• Knowledge of Nielsen datasets and/or alternative viewership datasets (Set-Top Box/Smart TV data)
• Experience pulling data within relational databases (SQL) and manipulating large datasets for analysis purposes
• Proficiency with visualization tools such as Tableau Desktop
• Experience in preparing data for analysis
• Self-starter, able to be proactive and work independently, with a can-do attitude
• Must have the legal right to work in the United States

Desired Qualifications

• Proficiency using programming languages (Python, R) and iteration systems (GitHub) for analysis
• Experience with Amazon Web Services or alternative cloud-based services


To Apply:





 




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