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  Digital Content Producer, AJC
 
Employer: Cox Media Group Job Posted: 8/24/2019
Location: Atlanta, GA Job Status: Full Time
 
 

Job Description:

POSITION SUMMARY:

The Digital Content Producer produces audience focused content with a focus on viral/trending stories and fulfilling AJC sponsorships. The producer works closely with the Content Manager to grow sponsorships and The AJC audience, while also optimizing content for increase revenue. .

JOB TASKS

• Writes original content as assigned by content lead and/or content manager
• Produces high-quality content ideas that are engaging and on-point
• Manages work of freelancers who create and/or source content for viral/trending and revenue initiatives
• May attend daily newsroom meetings to plan coverage for the day
• Understands digital content, how to frame it for social engagement and how to measure or estimate its success
• Edits or approves content submitted by freelancers
• Observes ethical and brand standards in content
• Selects or sources artwork
• Produces short videos using tools such as Wibbitz
• Works in AJC content management system to design, layout and manage advertising content
• Creates social content as needed to promote content
• Assists in tracking performance and overall progress to annual goals
• Supports advertising content team as needed with Sponsorship advertising content
• Manages social media accounts and/or homepage to help promote and distribute content
• Analyze existing content for potential to increase revenue yield and/or distribution, through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video

Qualifications: Education:

• Bachelor's degree (or equivalent directly related work experience)

Experience:

• 3+ years of experience in the following
• Strong teamwork, communication and brainstorming
• Good troubleshooting skills and a love of solving problems
• Ability to adapt quickly and seamlessly in an ever-changing environment

Additional Requirements:

• Strong interpersonal skills with demonstrated experience in cross-functional collaboration
• Excellent written and verbal communication skills
• Understanding of news judgement and journalism ethics
• Knowledge of production management platforms and digital marketing tools, i.e. Facebook, Twitter, WordPress, etc.
• Knowledge of digital analytics, preferably Google Analytics

Competencies:

• Technology orientation, including platforms and systems
• Data analysis and synthesis from a variety of sources
• Collaboration
• Ability to manage and deliver results in a matrix organization
• Highly developed attention to detail
• Creative when new solutions are required
• High interest in the digital content marketplace and understanding of the competitive landscape in which we operate


To Apply:





 




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