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  Lead Digital Content Producer
Employer: Cox Media Group Job Posted: 8/16/2019
Location: Atlanta, GA Job Status: Full Time

Job Description:

The Lead Digital Content Producer leads the Revenue Content Team's producers, overseeing the production of audience-focused content with a focus on viral/trending stories and fulfilling AJC sponsorships. The lead works closely with The Revenue Content Manager to develop new sponsorships and grow existing opportunities.

Duty: Oversee the Revenue Content Team's digital producers
• Manages work of content producers and freelancers who create and/or source content for viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan coverage for the day
• Produces high-quality content ideas that are engaging and on-point
• Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
• Edits or approves content submitted by freelancers and producers
• Writes additional content as needed
• Observes ethical and brand standards in content
• Selects or sources artwork
• Works in AJC content management system to design, layout and manage advertising content
• Creates social content as needed to promote content
• Assists in tracking performance and overall progress to annual goals, and coach producers to increase performance

Duty: Manage content execution for sponsorships and revenue initiatives
• Is the collaborative and creative force in the ideation for premium advertising products including editorial sponsorship initiatives
• Responsible for the creation of sponsorship content and the results of engagement to that content
• Forecast traffic and impressions for sponsorship content, adjusting production and distribution plans as needed to hit advertising goals
• Maintains a strong understanding of the difference between editorial content and advertiser content and the standards required for each
• Brainstorms and collaborates with advertising sales staff
• Educate and build sales capacity for sponsorship products
• Creates detailed freelance assignments
• Designs mockups to demonstrate concepts for sponsorships
• Oversee the creation of collateral material for sponsorships, including graphic headers, social promotion images and hubs
• Creates content plans for sponsorships
• Supports advertising content team as needed with Sponsorship advertising content

Qualifications: Education: Bachelor's degree

Certifications/Specialized Training

• Strong interpersonal skills with demonstrated experience in cross-functional collaboration.
• Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
• Excellent written and verbal communication skills.
• Understanding of news judgement and journalism ethics
• Knowledge of production management platforms and digital marketing tools, i.e. Facebook, Twitter, Wordpress, etc.
• Knowledge of digital analytics, preferably Google Analytics

Yrs & Type of Experience

• 3+ years of experience.

Experienced in the following:

• Strong teamwork, communication and brain-storming
• Good troubleshooting skills and a love of solving problems
• Ability to adapt quickly and seamlessly in an ever-changing environment

Additional Requirements

• Technology orientation, including platforms and systems
• Data analysis and synthesis from a variety of sources.
• Strong verbal and written communication skills
• Collaboration
• Ability to manage and deliver results in a matrix organization
• Highly developed attention to detail
• Creative when new solutions are required
• High interest in the digital content marketplace and understanding of the competitive landscape in which we operate.

To Apply:


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