Log In
Forget Password?

  Director, Sales Insights & Strategy
Employer: Fx Sports Job Posted: 10/8/2019
Location: New York, NY Job Status: Full Time

Job Description:

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.


Does the idea of influencing the go-to market strategy of a major sports media property excite you? Do you have experience using research and analytics tools to develop actionable insights and deliver effective storytelling? If so, then we at Home Team Sports (the sales unit of FOX Sports that offers advertisers ‘build-your-own’, scalable branding opportunities for TV, mobile, and digital media sponsorship of every MLB, NBA, and NHL home team in the U.S. airing across 50+ Regional Sports Networks) want to hear from you!

We’re looking for a seasoned Director to join our Sales Insights & Strategy (SIS) to support the development of sales-driven research and analytical solutions for our suite of linear and digital media properties. Managing a team of five (1 manager and 4 analysts), you will be responsible for the scoping of projects, execution of analysis, client consulting, management of projects, and presentation of results. You will be expected to proactively source solutions to improve and streamline national and cross platform measurement for RSNs, digital/ social properties, and branded content integrations. You will work closely with key vendors (Nielsen, comScore, etc.) to create research and insights strategies that will deliver on required sales needs, as well as position HTS as an industry leader. As an evangelist for research and insights, you will also be responsible for providing direct to client sales support and participate in client direct presentations, with the goal of driving additional revenue through more robust sales and research stories.
This is a highly visible role that will require you to be extremely collaborative, working cross-functionally across all major departments within HTS, Fox Sports, our RSN partners and all other key stakeholders.


• Play a pivotal role in new business presentations by encouraging the rigor and application of data and analytics to drive insights, actions, and outcomes
• Direct contact with clients and internal partners in developing and implementing new insights and strategies as well as commissioning customized research projects with the goal of increasing efficiency and revenue
• Create measurement plans that are in line with specific client needs and their respective internal KPIs
• Uncover audience and marketplace insights which showcase the value of HTS’s portfolio that can be leveraged in upfront and PR efforts
• Manage day to day operations of the SIS Team, marshalling change through more efficient use of data and analytics to deliver actionable insights for HTS sales teams in NY, LA, Chicago, Atlanta, Dallas, Detroit and senior HTS management
• Stay abreast of industry-wide sports marketing and research-related stories and trends. This will include traveling to industry events as well as maintaining a thought leadership position on behalf of HTS by positioning HTS’s POV in the sports marketing and media ecosystems
• Identify, evaluate, manage, and negotiate with all current and prospective Insights vendors to ensure HTS is getting the most value for its research spend
• Create a culture within the SIS team of open communication and collaboration
• Dedicate an appropriate amount of time and effort for educating and implementing career development/ advancement plans for all SIS team members
• Leverage the entire portfolio of Fox Sports and FNG resources for newer and exciting methods of utilizing data/insights and to collaborate on ideas and projects


• A Bachelor’s degree
• Minimum of 10 years of media or media-related research experience
• A strong understanding of how to leverage cross platform insights to drive sales and marketing decisions
• Sports research and marketing experience at a major research company, league, or media/ digital network is a plus, with strong sports industry experience and contacts being highly valued for this role
• Excellent verbal and written communication skills along with strong presentation and interpersonal skills, and expert analytical and critical thinking skills are required
• Must have a strong understanding of major research vendors and syndicated data tools
• Previous experience or understanding of syndicated ratings solutions from Nielsen, ComScore or other measurement companies and familiarity with branded content, social media, and digital video valuation solutions is strongly preferred
• An understanding of how to leverage and implement digital DMPs and TV/Digital audience activation solutions is a plus

To Apply:


Entertainment Jobs in The Sports Industry

Search Jobs in TV, Radio, Film, Live Events and More


Want More Jobs Like This?
We love helping you with your job search -- we make it even easier by delivering the best jobs to your inbox.

Configure Job Alerts

A Few Related Jobs
Director, Strategy & Operations
Director, Strategy & Analysis
Dir Sales Strategy
Director, Strategy & Operations
OTT Director of Sales
Regional National Sales Assistant
Weekend Director
Sales Account Associate-Entry Level
Director, News Publicity
Assistant News Director
Marketing Director
Ad Sales Internship - Summer 2020
Digital Sales Specialist
Account Executive III, Sales
Local Sales Manager
Outside Sales
Inside Sales Representative
Director, Human Resources
Account Executive, Channel Sales
Manager, Editorial Strategy, Max

We're Working For You!

Instead of spending massive amounts of time and energy searching through catch-all job sites or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

Our staff is hard at work finding jobs from every entertainment employer and putting it all in one place, so you don't have to.

We�re the best at what we do and we'll prove it. Your satisfaction is guaranteed.

When you're ready to put your job search into high gear, upgrade your account and get full access to every entertainment job right now. While you're focused on getting the right job, we�ll make sure you don't miss any!


About Us  |  Career Advice Blog  |  Employer Directory  |  Contact Us
© 2012-2020 Work In Entertainment, LLC. Terms of Use | Privacy Policy.