Log In
Forget Password?

  Senior Manager, Customer Marketing
 
Employer: Sony Pictures Entertainment Job Posted: 8/18/2019
Location: Culver City, CA Job Status: Full Time
 
 

Job Description:

JR19-10744

As part of the Sony Pictures Home Entertainment marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for key digital accounts (iTunes, Google Play, Microsoft, PlayStation). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.

Customer Program Design and Execution

• Design insight-driven programs consistent with the promotion plan
• Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)
• Develop customer activation programs for TV and catalog titles
• Partner with Marketing Insights to provide decision support and actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies
• Lead weekly customer meetings and conference calls

Customer Promotion Planning

• Develop an account marketing plan for the channel
• Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)
• Track competitor activity and adjust strategies/plans when needed

Customer Program Measurement

• Achieve account program ROI objectives while balancing value creation vs. cost of complexity
• Support of account growth, profitability, customer satisfaction, and preferred partner stratus
• Conduct robust post-mortems to improve efficiency and effectiveness of future programs

REQUIRED SKILLS

• Analytical problem solving skills (quantitative and qualitative)
• Experience in developing and executing strategic plans
• Strong planning and project management skills
• Excellent oral and written communication skills
• Experience leading and working cross-functionally

REQUIRED EXPERIENCE

• 6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
• Must have digital products background and digital customer experience
• 1-2 years working on programs with a digital social component
• Full lifecycle promotional marketing experience is required
• Proven experience in working collaboratively with Sales teams and external customers
• Some travel required
• Local candidates preferred


To Apply:





 




Entertainment Jobs in The Sports Industry

Search Jobs in TV, Radio, Film, Live Events and More


 

Want More Jobs Like This?
We love helping you with your job search -- we make it even easier by delivering the best jobs to your inbox.

Configure Job Alerts
 

A Few Related Jobs
Manager, Social Media Marketing
Growth Marketing Manager - Conan
Senior Marketing Manager
Senior Manager, Trade Marketing
Marketing Manager
Marketing Distribution Manager
Marketing Project Manager
Manager, Digital Marketing
Growth Marketing Manager
Senior Manager, Digital Marketing
Senior Manager, Ad Sales Marketing
Project Manager - Digital Marketing
Performance Marketing Manager
Marketing Manager
Associate Manager, Brand Marketing
Manager, Budget-Consumer Marketing
Marketing Manager
Vendor Manager, Outbound Remote
Technical Manager, Controls
Data Platform Engineering Manager
 

We're Working For You!

Instead of spending massive amounts of time and energy searching through catch-all job sites or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

Our staff is hard at work finding jobs from every entertainment employer and putting it all in one place, so you don't have to.

We�re the best at what we do and we'll prove it. Your satisfaction is guaranteed.

When you're ready to put your job search into high gear, upgrade your account and get full access to every entertainment job right now. While you're focused on getting the right job, we�ll make sure you don't miss any!


 
 


About Us  |  Career Advice Blog  |  Employer Directory  |  Contact Us
© 2012-2020 Work In Entertainment, LLC. Terms of Use | Privacy Policy.