Log In
Forget Password?

  Assistant Manager, Marketing & Communications
 
Employer: Sony Pictures Entertainment Job Posted: 2/11/2020
Location: International Job Status: Full Time
 
 

Job Description:

JR19-10510

Based in Taiwan, this dynamic role will focus on building the top channels in the region – AXN and Animax. This role offers an opportunity to connect popular content with millions of fans for the ultimate entertainment experience.

AXN Taiwan is currently seeking a passionate marketing and communications professional. The candidate should possess the ability to create innovative content to reach, connect and influence consumers as well as creatively generate buzz via earned media for the channels to ultimately drive tune in to the dynamic line-up of drama series, reality shows and movies.

If you are analytical, creative, flexible, collaborative, and would enjoy a career in a dynamic industry, then this is the role for you!

KEY RESPONSIBILITIES

Marketing


• Conceptualize and develop strategies and execute plans for our social media platforms and digital marketing campaigns. Project components include social media outreach, social media monitoring, media planning, influencer engagement, video and content production, analytics and execution of microsites.
• Create compelling digital content to engage new and existing viewers via emotional storytelling, to build buzz and brand equity across various social platforms
• Involve in the daily operation and maintenance of owned social platforms, websites and video-sharing website, including enquires and comments handling, page patrolling, content updates and A/B testing of campaigns
• Conceptualize marketing plans with affiliate partners to promote channels
• Providing stakeholders images, promotional materials etc. for social and on-air use for channel promotions
Communications
• Develop effective and creative communications plans to sustain awareness for the channels
• Build strong media relations with entertainment and lifestyle media in key markets
• Manage publicity for a variety of series and channel campaigns; which may include pitching feature interviews for artistes and arranging press junkets.
• Work closely with appointed public relations firms to optimize positive share of voice in the local market
• Produce monthly tool kits with series highlights and visual assets to sustain media momentum
• Monitor media coverage, including competitor activities and industry trends
• Draft media releases, factsheets, bios and series descriptions
• Organize local media events to build relationships with key media
• Manage and work within set, annual budgets
• Participate in other projects and assignments when assigned

REQUIREMENTS

• A degree from a recognized university, preferably in Mass Communications, Public Relations or Marketing
• Interest in English General Entertainment and Anime
• A creative thinker, with an ability to develop unique angles to promote new series
• At least 4 years of relevant experience in managing and executing communications campaigns
• A sound knowledge of the consumer media landscape in Taiwan
• A minimum of 1 year in a management capacity with experience in agency management
• Well-organized and able to multi task, with a keen eye on details
• A self-driven and creative individual with excellent communication and interpersonal skills
• Energetic, positive thinker and good team player who is able to work under pressure and tight timelines
• Fluency in written and spoken Mandarin and English
• Experience in drafting public relations materials in Mandarin e.g. press releases, bios, fact sheets
• Solid network of media contacts in Taiwan
• Proficiency in digital advertising tools such as Google Ad Words, Facebook Ad Manager, YouTube, Outbrain an advantage
• Proficiency in basic video editing a plus


To Apply:





 




Entertainment Jobs in The Sports Industry

Search Jobs in TV, Radio, Film, Live Events and More


 

Want More Jobs Like This?
We love helping you with your job search -- we make it even easier by delivering the best jobs to your inbox.

Configure Job Alerts
 

A Few Related Jobs
Assistant Production Manager
Marketing Assistant and PA
Senior Marketing Manager
Marketing Manager
Manager, Digital Marketing
Marketing Project Manager
Growth Marketing Manager
Marketing Assistant
Growth Marketing Manager - Conan
Senior Manager, Trade Marketing
Associate Manager, Brand Marketing
Performance Marketing Manager
Marketing Manager
Project Manager - Digital Marketing
Manager, Social Media Marketing
Finance Manager
Project Manager
Marketing Producer
Local Sales Manager
Sales Manager
 

We're Working For You!

Instead of spending massive amounts of time and energy searching through catch-all job sites or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

Our staff is hard at work finding jobs from every entertainment employer and putting it all in one place, so you don't have to.

We�re the best at what we do and we'll prove it. Your satisfaction is guaranteed.

When you're ready to put your job search into high gear, upgrade your account and get full access to every entertainment job right now. While you're focused on getting the right job, we�ll make sure you don't miss any!


 
 


About Us  |  Career Advice Blog  |  Employer Directory  |  Contact Us
© 2012-2020 Work In Entertainment, LLC. Terms of Use | Privacy Policy.