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  VP, Content Marketing
 
Employer: World Wrestling Entertainment Job Posted: 1/8/2020
Location: Stamford, CT Job Status: Full Time
 
 

Job Description:

The Vice President, Content Marketing is responsible for the strategy, development and execution of multiplatform marketing campaigns leveraging content as the key asset. Seated at a cross-section of digital/social content and marketing teams, this integral role will forge new pathways for building awareness and driving conversion within WWE’s content ecosystem, especially its OTT business.


Key Responsibilities:

Lead the creative, content-focused marketing strategy on WWE’s ad-supported platforms to maximize organic traffic and conversion to WWE Network
Devise and manage a calendar of new, recurring content campaigns of varying sizes and frequency, including specific initiative-based campaigns around tentpole events
Leverage and collaborate with multi-departmental resources to guide and oversee execution of content productions
Find opportunities to optimize parallel production within team and drive incremental conversion
Track and exploit new features and products across platforms to create compelling, innovative content-oriented campaigns
Analyze user and consumption data to maximize opportunities to convert
Evaluate, generate and lead region-specific campaigns in priority markets
Partner with Data Analytics division to provide weekly, monthly and quarterly reports to demonstrate success
Explore and employ a branded content approach to marketing WWE’s content platforms and offerings


Qualifications:

10+ years of experience in content marketing or social media marketing
Influential thinker and impeccable communicator of ideas
Proven track record in delivering success via organic content on social and digital platforms
Passion for emerging media trends and technology, especially social platform products
Deep understanding of digital and social media metrics
Expert presentation skills
Extraordinary project management capabilities
Start-up mentality with the poise of seasoned media executive
Familiarity with OTT media distribution preferred
Working knowledge of topline video production tenets preferred
Experience in executing successful branded content campaigns, a plus
Knowledge of WWE TV shows, talent and storylines, a plus


To Apply:





 




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