Log In
Forget Password?

  Manager, Re-Acquisition Marketing
 
Employer: Hulu Job Posted: 1/7/2020
Location: Santa Monica, CA Job Status: Full Time
 
 

Job Description:

SUMMARY

Hulu’s Customer Growth Marketing team is seeking a Re-Acquisition Marketing Manager who will be responsible for developing and executing strategies for re-acquiring subscribers who cancel. This is a new role that requires strategic, analytical, creative, operational and cross-functional project management muscle power. Your primary goals will be to beat re-acquisition subscriber goals as well as new acquisition, upsell and retention sub goals via various strategies. The ideal candidate understands re-marketing and re-targeting, has a solid analytical and CRM background, and has proven cross functional project management experience.


WHAT YOU’LL DO

Re-Acquisition - Develop and operationalize strategies for owned (Email, Notifications) and paid marketing channels to re-acquire cancelled subs at a profitable ROI.
Market intelligence and analysis - be the expert on hulu offering/value, the consumers, competitors offerings and technologies; understand how consumers buy and their buying criteria to win them as a hulu subscriber. Use research and customer insights/analytics data to influence and inform marketing offers/programs/plans.
Campaign Management - Ensure that communication of current initiatives, promotions, and campaigns are accurately, timely, and effectively communicated and managed with all appropriate personnel and departments.
Project Management – Actively manage all levels of milestones, tasks, dependencies and predecessors across all relevant departments/functions when it comes to launching and sun setting promotions/campaigns.
Ensures the team is maintaining and improving ongoing marketing programs, analyses, and reports to harvest the most subscribers.


WHAT TO BRING

7+ years of proven strategic marketing and campaign management experience; implemented programs with proven subscriber growth.
Solid experience managing projects across multiple departments – requires heavy project management experience
Advanced experience launching CRM and paid marketing channels to re-acquire cancelled subscribers
Demonstrated strategic thinking, analytical and problem solving aptitude
Strong organizational and problem solving skills - demonstrated ability to organize, plan and develop solutions to complex issues
Positive attitude, proven ability to work independently and excel in fast paced environments with ambiguity; requires being scrappy.
Excellent verbal and written communication skills. Ability to present complex data, influence others and build relationships.
Bachelor’s Degree in marketing, business or related field.


NICE-TO-HAVES

MBA


To Apply:





 




Entertainment Jobs in The Sports Industry

Search Jobs in TV, Radio, Film, Live Events and More


 

Want More Jobs Like This?
We love helping you with your job search -- we make it even easier by delivering the best jobs to your inbox.

Configure Job Alerts
 

A Few Related Jobs
Manager, Social Media Marketing
Senior Manager, Trade Marketing
Growth Marketing Manager
Marketing Manager
Growth Marketing Manager - Conan
Manager, Digital Marketing
Performance Marketing Manager
Senior Marketing Manager
Associate Manager, Brand Marketing
Marketing Manager
Marketing Distribution Manager
Marketing Manager
Marketing Project Manager
Project Manager - Digital Marketing
Programmatic Account Manager
Manager Information Systems
Coordinator, Marketing
Office Manager
Manager, Content Development
Production Manager
 

We're Working For You!

Instead of spending massive amounts of time and energy searching through catch-all job sites or bookmarking hundreds of employer career pages and visiting them daily - instead of doing all the tedious work yourself, we do it for you.

Our staff is hard at work finding jobs from every entertainment employer and putting it all in one place, so you don't have to.

We�re the best at what we do and we'll prove it. Your satisfaction is guaranteed.

When you're ready to put your job search into high gear, upgrade your account and get full access to every entertainment job right now. While you're focused on getting the right job, we�ll make sure you don't miss any!


 
 


About Us  |  Career Advice Blog  |  Employer Directory  |  Contact Us
© 2012-2020 Work In Entertainment, LLC. Terms of Use | Privacy Policy.