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  Consumer Insights Strategist
Employer: WCSH-TV Job Posted: 5/17/2016
Location: Portland, ME Job Status: Full Time

Job Description:

• Performs in- depth analysis of data to identify opportunities for categories and specific advertisers to increase their market share and incorporate the benefits of our entire integrated product suite.
• Develops ‘thought leadership’ in key categories (including but not exclusive): Automotive; Retail; Restaurants; Medical; Home Improvement and Personal Injury attorneys. Include ancillary categories related to each key category.
• Correlates insights into potential implications for respective customers and communicates to sales managers and account executives alike
• Understands audience based selling principles and how to apply audience analysis in conjunction with research data for creative executions and an overall media strategy focused on the customer’s return on investment.
• Collaborates with sales managers and account executives in customizing an insightful presentation for our customers.
• Participates in client presentations and insight meetings as an extension of the sales team.
• Collaborates with Creative Services Director to ensure execution of customer’s business objectives in an effort to align the creative with the client needs and overall account strategy.
• Must be detail oriented and able to hit deadlines.

WCSH 6 in Portland, ME is recruiting for the newly created position of Consumer Insights Strategist with the mission of leading our multi-media company into the position of superior thought leadership as it relates to understanding consumer behavior. This position will study the marketplace looking for potential within business categories and analyze consumer behavior insights within those categories.


Candidates for this position must love working with data and have a unique ability to translate data into actionable revenue opportunities. The position reports to the Director of Sales and will work closely with our team of Account Executives in their business development efforts as well as working directly with clients to identify opportunities in their business category.

To Apply:


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