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  Brand Marketing Intern
 
Employer: Sony Computer Entertainment America Job Posted: 9/26/2012
Location: Foster City, CA Job Status: Full Time
 
 

Job Description:

The intern in the Home Console/Handheld brand marketing team will learn and experience real-world management and oversight of holiday marketing campaigns, and have a chance to contribute to overall strategy, execution and analysis. This internship is 12 weeks long, located in Foster City, CA and will start on October 15, 2012. Principle Duties/Responsibilities: * Management of Vita holiday campaign elements * Management of brand messaging efforts through CRM platform * Oversight of all associated marketing campaign elements: targets identification, segmentation, direct mail, creative assets, media strategy (including social media), asset development and budget responsibility Qualifications Required Knowledge/Skills: * MBA/Marketing emphasis * Background in brand marketing Required...


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