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  Digital Audience Specialist
Employer: Cox Media Group Job Posted: 10/9/2014
Location: Atlanta, GA Job Status: Full Time

Job Description:

Digital audience

specialists partner with the newsroom, audience, sales and marketing groups to

plan and execute daily digital coverage and long-term digital campaigns. This

includes news and event coverage, as well as specific initiatives designed to

generate revenue or support Sales initiatives. Digital audience specialists are

accountable for the execution of all plans, daily and long term, and must

"think digital first" at all times. On a daily basis, the specialist

confers with his or her supervisor, with topic editors (such as breaking news

editor, sports editor, etc.) to scope daily coverage; on a regular basis, the

specialist confers with his or her supervisor and with representatives from

audience, sales or marketing to define and plan initiatives. The specialist

then works with producers assigned to those topics to ensure the coverage is

appropriately produced on our various digital platforms/products, including

wired sites, mobile sites and tablets, and through newsletters, SMS, social

media and multimedia. The specialist also performs production duties on a

regular basis. Specialists adapt to changing business needs and rely on metrics

and user data to inform decisions about products to create and promote. They

must be proactive and display a strong sense of urgency, energy and creativity.

The audience specialist has a deep understanding of our business goals from

both journalism and revenue standpoints.


Planning and coordinating digital coverage and content. (50%)

This will involve regular meetings with site production managers, topic

editors and producers.

Meetings will be daily, weekly, bi-weekly and monthly.


--Meet each morning with editor and site manager, other audience

specialists and then producers to outline goals/priorities for the day.

--Meet each week with editor to plan upcoming coverage ... packages,

events, stories, etc.

Document plans for sharing. Maintain coverage calendar for the topic

area the audience specialist is assigned to.

--Meet on regular basis (to be determined) with site manager, other

audience specialists and with Audience department to plan and implement


Duty:Digital production work. (40%) Tasks:

--Perform production duties as part of regular schedule. Updating

channels, curating content, creating packages for wired web, mobile, tablets.

Duty:Analyzing effectiveness of Content. (10%) Tasks:

--Pull metrics reports, hold post-mortems. Compile post-mortem reports

and deliver to site manager, digital team leader other senior leaders.

--Make recommendations for execution of future products.



Bachelor's degree in journalism or a related field or equivalent experience preferred.


Minimum of three years in digital content generation or production. 2-4 years of experience required - Internships or other professional experience may be considered.

Additional Requirements:

Demonstrated ability to work collaboratively with others, including peers and those in different work groups.

Ability to both plan and help execute news or event coverage. Results-oriented approach to work, with proven track record

Excellent communication and presentation skills, both verbal and written.

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings.

The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.

CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.

For more information about Cox Media Group, please check us out online at


. Cox Media Group is an Equal Opportunity Employer;




Cox Media Group, Inc.

Primary Location


US-GA-Atlanta-1601 W Peachtree St NE

Employee Status



Job Level


Individual Contributor



Day Job





Unposting Date



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