The Producer, Digital Content . This position works with the other staff to ensure web content is up-to-the minute, attention grabbing, informative, accurate, impact and relevant to a variety of users. This role has the ability to approve all content for web, mobile or other digital platforms.
This Producer will also proofread scripts, cover news in the field, shoots stories, writes and edits stories that can be used on social platforms. In addition, they will research show elements, work with reporters on news production, coordinates breaking stories, and selects graphics and other pre-production elements. Their stories must transfer well to the web and on-air newscasts.
Essential Job Functions
30% - Ensure web content is up-to-the minute, attention grabbing, informative, accurate, impactful and relevant to a variety of users. Suggests and ensures editorial style guidelines specific to digital platforms.
30% - Coordinates station's social media strategy across multiple platforms, i.e. LinkedIn, Facebook, Twitter and YouTube. Approves web content and researches validity
20% - Generates ideas to increase content to hit aggressive daily benchmarks for volume and frequency of local content publication that will appeal to a variety of users.
20% - Primary trainer on web posting and mobile applications.
All must be met to be considered.
Bachelor's degree in Communications, Journalism or related field, or equivalent training and/or experience.
At least three years producing, 2 of which must be web based.
Previous digital or web based production preferred.
Specific Knowledge, Skills and Abilities:
Detailed knowledge or understanding of digital news gathering technology including, editing systems, web content, video delivery systems and other emerging technologies.
Social networking fluency and strength.
Must possess a solid understanding of content management and how consumers use news and information sites.
Excellent organizational skills and the ability to manage a number projects with variety of deadlines and constant change of pace and direction.
Effective writing and self editing skills.