Manager, Research
 
Employer: CNEWS Job Posted: 2/14/2020
Location: New York, NY Job Status: Full Time
 
 

Job Description:

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

The Job

• The Research Manager provides oversight for daily Ad Sales requests for CNN, HLN and CNN APN.
• Manage Analysts and Senior Analysts to include their development, providing coaching and feedback, performance management and providing day to day oversight including directing, assigning and prioritizing work
• Responsible for designing and implementing Ad Effectiveness and other Primary research studies to support decisions about sales initiatives, products and content for TV and Cross-Platform
• Will interpret and distill data into an actionable format and provide competitive insights and POV for internal and external purposes.

The Daily

• Responsible for designing and implementing Ad Effectiveness and other Primary research studies to support decisions about sales initiatives, products and content for TV and Cross-Platform
• Create category and brand positioning presentations that position CNN positively within the Ad Sales marketplace.
• Collaborate with marketing team to report and compile one-sheets for our original series, events and media kits.
• Create and issue consistent reports, trending data, one-sheets, brand decks and dashboards.
• Utilize all available resources to provide strategic insights to Ad Sales team.
• Closely monitor and analyze all competitive nets and be aware of changes in industry trends.
• Sees the big picture in reporting needs and provides feedback for vendors on how to improve their products to meet our research needs
• Develops methods to better collect, analyze and present data to advance decision-making

The Essentials

• 5+ years of relevant Ad Sales Research experience required, including TV, cross platform or agency or consumer research
• Bachelor's degree required with communications, media, marketing or mathematics degree preferred
• Proficient with Nielsen applications and various syndicated resources
• Strong understanding of behavioral and primary research data
• Expertise in Microsoft Office (Excel, Word, PowerPoint) Pivot tables and macros are a plus
• Have superior analytic skills and ability to work with and condense big sets of data


To Apply:





 



 

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