This position will focus on PG and PMP deal health within the AdSmart Programmatic team, and will be responsible for programmatic yield optimization and technical resolution. This person will liaise both internally and externally with DSPs, SSPs, and cross-functionally with sales, marketing, data and product teams to ensure success of programmatic monetization.
Areas of Responsibility Include, But Are Not Limited To
Monitor and optimize programmatic deals in FreeWheel Markets Module, StickyAds, SpotX, and Google Ad Manager.
Proactively manage deal health and setup to enable maximum spend across NBCU exchanges, PMP marketplace and PG Deals.
Manage programmatic partner on-boarding and certification across NBCU and distributed partners on web, mobile apps, and OTT products.
Analyze SSP/DSP bid metrics(invites, bids done, failed bids, timeouts, invalid creatives) to identify risk and work with partners towards resolution.
Maintain integrations with Display & Video demand sources to increase programmatic yield and selling opportunities.
Analyze digital ad delivery, ad traffic and audience profile reports as a means of directing our targeted programmatic offerings.
Identify and resolve creative and tagging issues directly with clients and DSP partners.
3+ years of experience in ad tech, ad operations and/or product management
Experience working with clients, product, and engineering teams
Ability to breakdown complex concepts to non-technical stakeholders
Ability to take ownership of open-ended problems and drive them to completion
Customer service orientation (internal and external customers)
Highly self-motivated and entrepreneurial spirit; intellectually curious
Experience collaborating across Sales, Product, Marketing, Engineering, and other internal teams.